Principles of Sport Management by Loma SteynbergPrinciples of Sport Management by Loma Steynberg

Principles of Sport Management

byLoma Steynberg, Erika Botha, Yvonne Joubert

Paperback | June 15, 2015

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Principles of Sport Management is a subject taught at various levels to students doing a degree or diploma in Sport Management. This textbook will look at the theoretical background on various management concepts such as the sporting environmental model, SWOT analysis, planning, organising,leading and control. The content will deal extensively with the legal aspects of sport management within a South African context and cover the functional areas of management by looking at the marketing function, the financial management function and the human resource function. The text concludes with a special additionto the functional areas: event management. This textbook focuses specifically on Sport Management within a South African context and from a South African perspective. Students will look at South African examples and this will provide them with the ability to apply specific theoretical concepts toSouth African cases. Long and overdue study material needed in South Africa which is able to talk to the student and inform them on the relevant and main concepts of Sport Management in South Africa. Vernon Oosthuizen, NMMU.
Sharon Rudansky-Kloppers is a professor in the Department of Business Management at the University of South Africa (UNISA). She is the head of the First Year Section: Business Management and teaches students the basics of business management. She is interested in the focus areas of marketing management and business communication. She h...
Title:Principles of Sport ManagementFormat:PaperbackDimensions:384 pagesPublished:June 15, 2015Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0190400595

ISBN - 13:9780190400590


Table of Contents

1. Background to sport management in South Africa2. The South African sporting environment3. Legal aspects of sport management4. The sociology of sport5. The management functions6. Planning7. Organising8. Leading9. Control10. The marketing management function11. The operations management function12. The financial management function13. The human resource management function14. The event management function