Proactive Companies: How to Anticipate Market Changes

Hardcover | March 15, 2012

byLeonardo Araujo, Rogério Gava, Leonardo Araújo

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Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.

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Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall perf...

LEONARDO ARAUJO Professor of Marketing at Fundação Dom Cabral (FDC), teaching both MBA programs but also short courses for executives of large national and multinational companies. He was Manager of Marketing at the FDC from 2003 to 2005 and is a member of the FDC Innovation Centre.ROGERIO GAVA Professor and consultant in marketing an...

other books by Leonardo Araujo

Format:HardcoverDimensions:256 pages, 9.76 × 6.36 × 0.87 inPublished:March 15, 2012Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230289223

ISBN - 13:9780230289222

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Table of Contents

PART I
Market Proactiveness: Anticipating Moment-Zero
Action Tools and Models: Market Proactiveness' DNA
PART II
Organizing the Company for MP
Future-Today Management
Uncertainty Management
Proactive Innovation Management
Proactive Behavior Management
PART III
Building Market Proactiveness Strategy
Offer Proactiveness
Industry Proactiveness
Customer Proactiveness
Conclusion