Proactive Companies: How to Anticipate Market Changes by L. AraProactive Companies: How to Anticipate Market Changes by L. Ara

Proactive Companies: How to Anticipate Market Changes

byL. Ara, R. Gava, Leonardo Araújo

Hardcover | February 14, 2012

Pricing and Purchase Info


Earn 395 plum® points

Prices and offers may vary in store


In stock online

Ships free on orders over $25

Not available in stores


Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.
LEONARDO ARAUJO Professor of Marketing at Fundação Dom Cabral (FDC), teaching both MBA programs but also short courses for executives of large national and multinational companies. He was Manager of Marketing at the FDC from 2003 to 2005 and is a member of the FDC Innovation Centre.ROGERIO GAVA Professor and consultant in marketing and...
Title:Proactive Companies: How to Anticipate Market ChangesFormat:HardcoverDimensions:238 pages, 9.25 × 6.1 × 0.87 inPublished:February 14, 2012Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230289223

ISBN - 13:9780230289222


Table of Contents

PART I Market Proactiveness: Anticipating Moment-Zero Action Tools and Models: Market Proactiveness' DNA PART II Organizing the Company for MP Future-Today Management Uncertainty Management Proactive Innovation Management Proactive Behavior Management PART III Building Market Proactiveness Strategy Offer Proactiveness Industry Proactiveness Customer Proactiveness Conclusion