Product Design and Development by Karl Ulrich

Product Design and Development

byKarl Ulrich, Steven Eppinger

Hardcover | July 13, 2007

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Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.

About The Author

Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.

Details & Specs

Title:Product Design and DevelopmentFormat:HardcoverDimensions:384 pages, 9.2 × 7.5 × 0.8 inPublished:July 13, 2007Publisher:McGraw-Hill Companies,Inc.Language:English

The following ISBNs are associated with this title:

ISBN - 10:0073101427

ISBN - 13:9780073101422

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Table of Contents

Chapter 1 Introduction

Chapter 2 Development Processes and Organizations

Chapter 3 Product Planning

Chapter 4 Identifying Customer Needs

Chapter 5 Product Specifications

Chapter 6 Concept Generation

Chapter 7 Concept Selection

Chapter 8 Concept Testing

Chapter 9 Product Architecture

Chapter 10 Industrial Design

Chapter 11 Design for Manufacturing

Chapter 12 Prototyping

Chapter 13 Robust Design

Chapter 14 Patents and Intellectual Property

Chapter 15 Product Development Economics

Chapter 16 Managing Projects