Product Innovation: Leading Change through Integrated Product Development by David L. RaineyProduct Innovation: Leading Change through Integrated Product Development by David L. Rainey

Product Innovation: Leading Change through Integrated Product Development

byDavid L. Rainey

Paperback | June 19, 2008

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This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.
Title:Product Innovation: Leading Change through Integrated Product DevelopmentFormat:PaperbackDimensions:640 pages, 9.61 × 6.69 × 1.3 inPublished:June 19, 2008Publisher:Cambridge University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0521066018

ISBN - 13:9780521066013

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Table of Contents

Preface; Part I. Product Innovation, Strategic Logic, & the New Product Development Process: 1. Introduction to product innovation and new product development; 2. Strategic logic of product innovation; 3. New product development process and organizational aspects; Part II. Establishing the Foundation: the Conceptual Level: 4. Identifying new produce opportunities: idea generation (phase 1); 5. Concept development and selection (phase 2); 6. New product development program definition (phase 3); 7. Product/market considerations, integrated product design and product architecture; 8. Marketing strategies and methods: conceptualizing and designing the new product marketing campaign; 9. Production strategies and methods: operational and manufacturing implications; 10. Financial applications and implications; 11. Design and development (phase 4); 12. Validation phase (phase 5); 13. Pre-commercialization (phase 6) and launch; 14. Concluding remarks and insights about product innovation in the 21st century; Glossary; References.

Editorial Reviews

"The goal of this book is to describe, assess and apply the latest methods and techniques to enable managers, professionals, and practitioners to do a more effective job in this area."
Abstracts of Public Administration, Development, and the Environment