Product Launch: Practical Guide to Launching Medical Device Products
Kobo ebook | January 29, 2015
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about
If a new medical device is to succeed, it must deliver both superior clinical outcomes and economic advantage. A new device must be better for the patient and the physician-and its proven clinical benefits must translate into financial savings for the hospital and the healthcare system. This book, by seasoned veterans of many successful product launches, helps marketing professionals master the eight simple, proven steps that will guarantee a world-class product launch.
Title:Product Launch: Practical Guide to Launching Medical Device ProductsFormat:Kobo ebookPublished:January 29, 2015Publisher:Kerr Consulting Group LLCLanguage:English
The following ISBNs are associated with this title:
ISBN - 10:0990908127
ISBN - 13:9780990908128
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