My Life in Advertising and Scientific Advertising by Claude Hopkins

My Life in Advertising and Scientific Advertising

byClaude Hopkins

Paperback | February 1, 1966

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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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Title:My Life in Advertising and Scientific AdvertisingFormat:PaperbackDimensions:336 pages, 8.9 × 6 × 1.1 inPublished:February 1, 1966

The following ISBNs are associated with this title:

ISBN - 10:0844231010

ISBN - 13:9780844231013

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From Our Editors

This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.