My Life in Advertising and Scientific Advertising

Paperback | February 1, 1966

byClaude Hopkins

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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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From Our Editors

This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.

From the Publisher

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

From the Jacket

This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.

Format:PaperbackDimensions:336 pages, 9 × 6 × 0.94 inPublished:February 1, 1966

The following ISBNs are associated with this title:

ISBN - 10:0844231010

ISBN - 13:9780844231013

Customer Reviews of My Life in Advertising and Scientific Advertising

Reviews

Rated 5 out of 5 by from Buy Yourself & Each of Your Executives this Bo If you don't own this book, take all of the sales, advertising and marketing books off your shelves, put them in a box and seal the box until you've read this book at least a dozen times. If you're a business owner, buy a case of Hopkins' book and insist that each of your executives make it their 'bible' before they spend another dime on marketing for your firm. If you care for your clients, send each of them a copy of this book with a kind note as a gift and declaration of your interest in their firm's growth. The ROI may blow your mind. Stop paying for advertising, pay for results. This classic will instantly become your firm's best friend! e-mail me for insights. T
Date published: 2000-12-21

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From Our Editors

This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.