Shoe Dog: A Memoir by the Creator of Nike by Phil KnightShoe Dog: A Memoir by the Creator of Nike by Phil Knight

Shoe Dog: A Memoir by the Creator of Nike

byPhil Knight

Paperback | May 1, 2018

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In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”

Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.
Philip Knight is an American businesman magnate and philanthropist. He was born in 1938 in Oregon and is a graduate of the University of Oregon and Stanford Graduate School of Business. He is the co-founder and former chairman and CEO of Nike, Inc. His memoir entitled Shoe Dog: A Memoir by the Creator of Nike, is a New York Times bests...
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Title:Shoe Dog: A Memoir by the Creator of NikeFormat:PaperbackDimensions:400 pages, 9 × 6 × 1 inPublished:May 1, 2018Publisher:ScribnerLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1501135929

ISBN - 13:9781501135927

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Reviews

Rated 5 out of 5 by from This is a pretty great book The tactics could be pretty a little superficial, but the fact that it's based on his actual process of making NIke what it is today is something you may have to read a little bit deeper into
Date published: 2018-07-12
Rated 2 out of 5 by from Booo: Very Boring I am a total shoe guy that grew up in the boom of the 80s and 90s for Nike etc and I found this book so boring and pretentious. I found the business insight to be superficial and basic common knowledge. Would not recommend.
Date published: 2018-07-03
Rated 5 out of 5 by from Insightful read! Must read for all business minded souls...amazing look into the world of the legendary swoosh!!
Date published: 2018-06-27
Rated 5 out of 5 by from Amazing Bought this book last week and it was an amazing read. Extremely insightful and great lessons
Date published: 2018-06-20
Rated 5 out of 5 by from Good book In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (
Date published: 2018-05-06

Editorial Reviews

“A fascinating warts-and-all account of the company’s early years, a rascally tale of scrappiness and survival, a great read . . . Knight provides plenty of entertaining reading and laugh-out-loud moments.”--Motley Fool