International Business: The Challenges Of Globalization by John WildInternational Business: The Challenges Of Globalization by John Wild

International Business: The Challenges Of Globalization

byJohn Wild, Kenneth L. Wild, Halia Valladares

Hardcover | January 10, 2014

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A global snapshot from a Canadian perspective, this dynamic text brings real world challenges to the forefront for today’s diverse students.


The book’s visual style is innovative yet subtle and uses photos, illustrations, and features sparingly. The result is an easy-to-read and clutter-free design.

John Wild, Kenneth Wild, and Halia M. Valladares Montemayor provide a blend of skills uniquely suited to writing an international business textbook. They combine award-winning teaching and research with a global view of business gained through years of living and working in cultures around the world. Their writing makes the topic of in...
Title:International Business: The Challenges Of GlobalizationFormat:HardcoverDimensions:416 pages, 11 × 8.5 × 0.65 inPublished:January 10, 2014Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132866889

ISBN - 13:9780132866880

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Table of Contents



Part One: Global Business Environment

Chapter 1: Globalization


Part Two: National Business Environments

Chapter 2: Cross-Cultural Business

Chapter 3: Politics and Law

Chapter 4: International Ethics

Chapter 5: Economics and Emerging Markets


Part Three: International Trade and Investment

Chapter 6: International Trade

Chapter 7: Foreign Direct Investment

Chapter 8: Regional Economic Integration

Chapter 9: International Financial Markets and Foreign Exchange


Part Four: International Business Management

Chapter 10: International Strategy and Organization

Chapter 11: Selecting and Managing Entry Modes

Chapter 12: Developing and Marketing Products