Media Economics: Understanding Markets, Industries and Concepts by Alan B. AlbarranMedia Economics: Understanding Markets, Industries and Concepts by Alan B. Albarran

Media Economics: Understanding Markets, Industries and Concepts

byAlan B. Albarran

Paperback | March 20, 2002

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The economic principles of print, film, and recording media

Media Economics: Understanding Markets, Industries and Concepts provides a segment-by-segment breakdown of how essential economic concepts apply to the different areas of the media. Covering film, recording, and print media, this book walks you through the market and the money to show you how this massive financial flow is handled. Entertainment is big business, and money makes most of the decisions; it is managed, mismanaged, invested, lost, spent, and earned, and it is the most prominent figure is the history of the industry. This book takes you inside to show you the economics at the heart of the media.

Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas in Denton and Editor of the Journal of Media Economics.
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Title:Media Economics: Understanding Markets, Industries and ConceptsFormat:PaperbackDimensions:256 pages, 8.75 × 6.35 × 0.68 inPublished:March 20, 2002Publisher:WileyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:081382124X

ISBN - 13:9780813821245

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