The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

byMichael E. Gerber

Paperback | October 14, 2004

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
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E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

Voted #1 business book by Inc. 500 CEOs.

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

Michael E. Gerber is a true legend of entrepreneurship.INC.magazine called him "the World's #1 Small Business Guru." He is the Co-Founder and Chairman of Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy—a company that t...
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Title:The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About ItFormat:PaperbackProduct dimensions:288 pages, 8 X 5.31 X 0.65 inShipping dimensions:288 pages, 8 X 5.31 X 0.65 inPublished:October 14, 2004Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0887307280

ISBN - 13:9780887307287

Appropriate for ages: All ages

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