The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

March 21, 2020|
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company by Steve Blank

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More than 100,000 entrepreneurs rely on this book.

The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?

The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you:
 Avoid the 9 deadly sins that destroy startups' chances for success
 Use the Customer Development method to bring your business idea to life
 Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
 Identify your customers and determine how to "get, keep and grow" customers profitably
 Compute how you'll drive your startup to repeatable, scalable profits.

The Startup OwnerÂs Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

Title:The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
Format:Kobo ebook
Published:March 21, 2020
Publisher:Wiley
Language:English
Appropriate for ages:All ages
ISBN - 13:9781119690726

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