Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

December 30, 2008|
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond by Paco Underhill
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.

This enlightening edition includes new information on:

-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

-A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.
CONTENTSIINSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING1. A Science Is Born2. What Retailers Don't KnowIIWALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING3. The Twilight Zone4. You Need Hands5. How to Read a Sign6. Shoppers Move Like People7. DynamicIIIMEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SH...
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Title:Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and...Format:PaperbackProduct dimensions:320 pages, 8.44 X 5.5 X 0.8 inShipping dimensions:320 pages, 8.44 X 5.5 X 0.8 inPublished:December 30, 2008Publisher:Simon & SchusterLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1416595244

ISBN - 13:9781416595243

Appropriate for ages: All ages

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