Professional English in Use Marketing with Answers by Cate FarrallProfessional English in Use Marketing with Answers by Cate Farrall

Professional English in Use Marketing with Answers

byCate Farrall, Marianne Lindsley

Paperback | March 24, 2008

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Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.
Title:Professional English in Use Marketing with AnswersFormat:PaperbackProduct dimensions:144 pages, 10.39 × 7.72 × 0.28 inShipping dimensions:10.39 × 7.72 × 0.28 inPublished:March 24, 2008Publisher:Cambridge University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0521702690

ISBN - 13:9780521702690

Reviews

Rated 5 out of 5 by from A wonderful book for international marketers I have been looking for a book with up to date marketing subjects and vocabulary for my marketing students for years. This book is great and I shall be using it with my BTS and licence class in September. There are chapters on the basics such as The Marketing Mix and Branding but also a wealth of information on new subjects that will really interest my class: CRM, Street Marketing, Marketing Ethics. The format is simple with explanations and examples on the left and exercises on the right. And what is great for the teacher, the Over To You section provides a starting point for debates, role plays and communication activities to do in class.
Date published: 2008-05-01