'Profit is a wonderful Word'. IKEA's Strategy behind the Profit: IKEA's Strategy behind the Profit by Sven Rosenhauer

'Profit is a wonderful Word'. IKEA's Strategy behind the Profit: IKEA's Strategy behind the Profit

bySven Rosenhauer

Kobo ebook | December 12, 2008

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Seminar paper from the year 2005 in the subject Business economics - Miscellaneous, grade: 1,0, University of the West of England, Bristol (Bristol Business School - University of the West of England), course: Strategic Management, 29 entries in the bibliography, language: English, abstract: In the following research essay, the IKEA organization as a cost-leader with a mixed strategic approach will be analysed. For exposing and identifying the strategy it is important to understand background and history. Therefore, a brief overview will be given. Afterwards, the IKEA way of reducing costs will be described to underline potential strategic positions. Furthermore, key strategic issues, facing IKEA as it seeks to generate and sustain competitive advantages will be identified. In order to analyse IKEA's strategic position, theoretical frameworks and concepts will be used. Likewise, these frameworks will be critically evaluated in adaptation to the case. Finally, the IKEA strategy will be categorized and a general strategic approach will be highlighted.
Title:'Profit is a wonderful Word'. IKEA's Strategy behind the Profit: IKEA's Strategy behind the ProfitFormat:Kobo ebookPublished:December 12, 2008Publisher:GRIN VerlagLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3640229312

ISBN - 13:9783640229314

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