Profitable Menu Planning, Canadian Edition by John A. DrysdaleProfitable Menu Planning, Canadian Edition by John A. Drysdale

Profitable Menu Planning, Canadian Edition

byJohn A. Drysdale, Paula Kerr

Paperback | July 1, 1999

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Appropriate for courses in Menu Planning, and Food and Beverage Management.

Exceptionally thorough, this text offers coverage of ALL aspects of menu planning including chapters on: planning and writing the menu, types of menus (from fast food to fine dining, banquets and buffets), objective and subjective menu analysis (including nutritional aspects). Canadian examples support the hands-on, real-world approach to menu planning.

Title:Profitable Menu Planning, Canadian EditionFormat:PaperbackDimensions:352 pages, 11 × 8.5 × 0.75 inPublished:July 1, 1999Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0136750346

ISBN - 13:9780136750345

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Table of Contents



 1. Know Your Customer.


 2. Know Your Restaurant.


 3. Costs.


 4. Pricing the Menu.


 5. Menu Analysis.


 6. Nutrition.


 7. Menu Content.


 8. Truth in Menu.


 9. Menu Layout and Printing.


10. Quick Service Menus.


11. Coffee Shop Menus.


12. Theme-Ethnic Menus.


13. Banquet/Show Menus.


14. Buffets.


15. Cafeteria and Cycle.


16. The Menu as a Management Tool.