Profitable Menu Planning by John A. DrysdaleProfitable Menu Planning by John A. Drysdale

Profitable Menu Planning

byJohn A. Drysdale, Jennifer A. Galipeau, Jennifer Galipeau

Hardcover | December 29, 2007

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Exceptionally thorough, this volume offers single-volume coverage of ALL aspects of menu planning. Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering.
Title:Profitable Menu PlanningFormat:HardcoverDimensions:384 pages, 11.1 × 8.4 × 0.8 inPublished:December 29, 2007Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0131196804

ISBN - 13:9780131196803

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Table of Contents

Table of Contents


1.      Know Your Customer

2.      Know Your Restaurant

3.      Costs

4.      Pricing the Menu

5.      Menu Analysis

6.      Nutrition

7.      Menu Content

8.      Truth in Menu

9.      Menu Layout and Printing

10.  Menus, Restaurants and Marketing

11.  Quick Service Menus

12.  Family Style Restaurant Menus

13.  Theme-Ethnic and Fine Dining Menus

14.  Banquet/Show Menus

15.  Buffets

16.  Cafeteria and Cycle Menus

17.  The Menu as a Management Tool


Appendix A: Descriptive Wording for Menus

Appendix B: Nutritional Labeling Laws

Appendix C: Foreign Wording for Menus