Profitable Menu Planning

Hardcover | December 29, 2007

byJohn A. Drysdale, Jennifer A. Galipeau, Jennifer Galipeau

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Exceptionally thorough, this volume offers single-volume coverage of ALL aspects of menu planning. Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering.

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From the Publisher

Exceptionally thorough, this volume offers single-volume coverage of ALL aspects of menu planning. Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering.

From the Jacket

Profitable Menu Planning, Third Edition is the most up-to-date, comprehensive book on menu planning available. It covers every operation needed to properly design and develop menus, including determining who your customers are and how to market the menu to them; available kitchen equipment; recipe costs; how to make a profit; and ho...

Format:HardcoverDimensions:384 pages, 11.1 × 8.4 × 0.8 inPublished:December 29, 2007Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0131196804

ISBN - 13:9780131196803

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Extra Content

Table of Contents

Table of Contents

 

1.      Know Your Customer

2.      Know Your Restaurant

3.      Costs

4.      Pricing the Menu

5.      Menu Analysis

6.      Nutrition

7.      Menu Content

8.      Truth in Menu

9.      Menu Layout and Printing

10.  Menus, Restaurants and Marketing

11.  Quick Service Menus

12.  Family Style Restaurant Menus

13.  Theme-Ethnic and Fine Dining Menus

14.  Banquet/Show Menus

15.  Buffets

16.  Cafeteria and Cycle Menus

17.  The Menu as a Management Tool

 

Appendix A: Descriptive Wording for Menus

Appendix B: Nutritional Labeling Laws

Appendix C: Foreign Wording for Menus

Index