Programmatic Advertising: The Successful Transformation To Automated, Data-driven Marketing In Real-time

March 31, 2018|
Programmatic Advertising: The Successful Transformation To Automated, Data-driven Marketing In Real-time by Oliver Busch
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This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.

Oliver Busch is a profound insider and networker in the digital media scene. He dedicated his professional life to cross-channel media marketing ever since the early days of internet marketing back in the late 90s. Before joining Facebook in 2013, he served in several leading positions in agencies, media sales and with advertisers. Fur...
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Title:Programmatic Advertising: The Successful Transformation To Automated, Data-driven Marketing In Real-time
Format:Paperback
Product dimensions:279 pages, 9.25 X 6.1 X 0 in
Shipping dimensions:279 pages, 9.25 X 6.1 X 0 in
Published:March 31, 2018
Publisher:Springer Nature
Language:English
Appropriate for ages:All ages
ISBN - 13:9783319797212

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