Project Management in New Product Development by Bruce T. BarkleyProject Management in New Product Development by Bruce T. Barkley

Project Management in New Product Development

byBruce T. Barkley

Hardcover | November 23, 2007

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Turn Innovative Ideas into Products and Services—and Manage and Control Them Using Project Management Tools

The first book to integrate project management and product development, Project Management in New Product Development shows you how to manage the translation of ideas into new products and services and get them to market cheaper, better, and faster using advanced project management tools and techniques.

Packed with detailed case studies and illustrations, this unique book explains how to move new products and services quickly from concept to product to market as a managed and seamless process free of problems and delays. This project tool also shows how to ensure that bad products are stopped at gateway points, before they become product and project failures. Project Management in New Product Development features:

  • The first integrated treatment of project management and new product development designed for modern, globallyoriented firms
  • Numerous case studies covering software, technology, electronics, construction, telecommunications, military, and aerospace
  • 150 informative tables, figures, and graphics

About The Author

Bruce Barkley is more than 30 years' experience in project management in both industry and government. One of his recent assignments include working with Coca Cola's new product development process.
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Details & Specs

Title:Project Management in New Product DevelopmentFormat:HardcoverDimensions:397 pages, 9.1 × 7.5 × 1.3 inPublished:November 23, 2007Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071496726

ISBN - 13:9780071496728

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Extra Content

Table of Contents

Acknowledgments
Introduction
Chapter 1. Create a Culture of Ideas
Chapter 2. Strategic Alignment and the New Product Portfolio
Chapter 3. Project Integration and Setup
Chapter 4. Product Concept Definition
Chapter 5. Full Product Development and Marketing
Chapter 6. New Product Development in Consumer Products and Electronic Instrumentation
Chapter 7. Quality, Six Sigma, and New Product Development
Chapter 8. Measuring New Product Development
Chapter 9. Project Management and Teamwork
Chapter 10. Putting It All Together
Appendix A. Generic New Product Development Work Breakdown Structure
Appendix B. Managing New Product Development Projects: Course Outline
Appendix C. Issues for Discussion
Bibliography
Index