Prosperity: Better Business Makes the Greater Good

February 27, 2021|
Prosperity: Better Business Makes the Greater Good by Colin Mayer
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What is business for? Day one of a business course will tell you: it is to maximise shareholder profit. This single idea pervades all our thinking and teaching about business around the world but it is fundamentally wrong, Colin Mayer argues. It has had disastrous and damaging consequences for our economies, environment, politics, and societies. In this urgent call for reform, Prosperity challenges the fundamentals of business thinking. It sets out a comprehensive new agenda for establishing the corporation as a unique and powerful force for promoting economic and social wellbeing in its fullest sense - for customers and communities, today and in the future. First Professor and former Dean of the Said Business School in Oxford, Mayer is a leading figure in the global discussion about the purpose and role of the corporation. In Prosperity, he presents a radical and carefully considered prescription for corporations, their ownership, governance, finance, and regulation. Drawing together insights from business, law, economics, science, philosophy, and history, he shows how the corporation can realize its full potential to contribute to economic and social wellbeing of the many, not just the few. Prosperity tells us not only how to create and run successful businesses but also how policy can get us there and fix our broken system.
Colin Mayer is the Peter Moores Professor of Management Studies at the Said Business School at the University of Oxford. He is a Professorial Fellow of Wadham College, Oxford and an Honorary Fellow of Oriel College, Oxford and St Anne''s College, Oxford. He was appointed Commander of the Order of the British Empire (CBE) for services t...
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Title:Prosperity: Better Business Makes the Greater Good
Format:Paperback
Product dimensions:288 pages, 8.5 X 5.31 X 0.68 in
Shipping dimensions:288 pages, 8.5 X 5.31 X 0.68 in
Published:February 27, 2021
Publisher:Oxford University Press
Language:English
Appropriate for ages:All ages
ISBN - 13:9780198866824

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