Provincial Readers In Eighteenth-century England

Hardcover | February 8, 2007

byJan Fergus

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Many scholars have written about eighteenth-century English novels, but no one really knows who read them. This study provides historical data on the provincial reading publics for various forms of fiction - novels, plays, chapbooks, children's books, and magazines. Archival records of Midlandbooksellers based in five market towns and selling printed matter to over thirty-three hundred customers between 1744 and 1807 form the basis for new information about who actually bought and borrowed different kinds of fiction in eighteenth-century provincial England. This book thus offers the first solid demographic information about actual readership in eighteenth-century provincial England, not only about the class, profession, age, and sex of readers but also about the market of available fiction from which they made their choices - and some speculationabout why they made the choices they did. Contrary to received ideas, men in the provinces were the principal customers for eighteenth-century novels, including those written by women. Provincial customers preferred to buy rather than borrow fiction, and women preferred plays and novels written bywomen - women's works would have done better had women been the principal consumers. That is, demand for fiction (written by both men and women) was about equal for the first five years, but afterward the demand for women's works declined. Both men and women preferred novels with identifiableauthors to anonymous ones, however, and both boys and men were able to cross gender lines in their reading. Goody Two-Shoes was one of the more popular children's books among Rugby schoolboys, and men read the Lady's Magazine. These and other findings will alter the way scholars look at the fictionof the period, the questions asked, and the histories told of it.

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Many scholars have written about eighteenth-century English novels, but no one really knows who read them. This study provides historical data on the provincial reading publics for various forms of fiction - novels, plays, chapbooks, children's books, and magazines. Archival records of Midlandbooksellers based in five market towns and ...

Jan Fergus, Professor of English at Lehigh University and a popular speaker at meetings of the Jane Austen Society of North America, has published two books on Jane Austen as well as a number of articles on Austen and on eighteenth-century audiences. She received a fellowship from the National Endowment for the Humanities to complete ...
Format:HardcoverDimensions:336 pages, 8.5 × 5.43 × 0.79 inPublished:February 8, 2007Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199297827

ISBN - 13:9780199297825

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Table of Contents

Introduction1. Audiences for novels: gendered reading2. Consuming practices: canonicity, novels, and plays3. Schoolboy readers: John Newbery's iGoody Two-Shoes/i and licensed war4. Schoolboy practices: novels, children's books, chapbooks, and magazines5. Audiences for magazines and serialized publicationsConclusionBibliographyAppendices1.1. Clays' circulating library stocks2.1. Novels in English bought and borrowed, 1744-1807, by date of first publication4.1. All children's book, chapbook titles bought by Rugby boys5.1. Magazines taken by Clay customers, Daventry, Rugby, and Lutterworth only, 1746-1780, with customer totals5.2. Adult consumers of novels and magazines, 1746-1780, Daventry, Rugby, Lutterworth only