Public Diplomacy And Soft Power In East Asia

Hardcover | March 15, 2011

EditorJan Melissen, Sook Jong Lee

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The importance of soft power is one of the most striking features of contemporary international relations. The concept of soft power has a strong appeal outside the Western world, most countries now make serious business of developing their public diplomacy, and the challenge of engaging with overseas audiences is under close scrutiny in foreign ministries everywhere. Soft power possesses an almost magical attractive quality in East Asia, to a degree that it never attained in the United States or Europe. This study shows the continuing importance of empirical measurement and critical examination of this analytical concept. The awareness of public diplomacy’s centrality in international relations is also shared in East Asia and recent experience has something to offer to current thinking. Public Diplomacy and Soft Power in East Asia helps to fill in empirical gaps and informs broader conceptual and theoretical debates.

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The importance of soft power is one of the most striking features of contemporary international relations. The concept of soft power has a strong appeal outside the Western world, most countries now make serious business of developing their public diplomacy, and the challenge of engaging with overseas audiences is under close scrutiny ...

Sook Jong Lee is a Professor in the Department of Public Administration and in the Graduate School of Governance at Sungkyunkwan University in Seoul, South Korea. She is also President of the East Asia Institute (www.eai.or.kr). Her research interests are Korean and Japanese civil society and democracy, their political economy, and th...

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Format:HardcoverDimensions:290 pages, 8.5 × 5.5 × 0.69 inPublished:March 15, 2011Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230110975

ISBN - 13:9780230110977

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Table of Contents

The Theory and Reality of Soft Power: Practical Approaches in East Asia--Shin-wha Lee * Soft Power as Productive Power--Yong-wook Lee * Measuring Soft Power in East Asia: An Overview of Soft Power in East Asia on Affective and Normative Dimensions--Byong-kuen Jhee and Nae-young Lee * Modern Japan and the Quest for Attractive Power--Akiko Fukushima * Soft Power and Public Diplomacy: The Case of Indonesia--Rizal Sukma * Taiwan’s Soft Power and the Future of Cross-Strait Relations: Can the Tail Wag the Dog?--Yun-han Chu * South Korean Soft Power and How South Korea Views the Soft Power of Others--Sook Jong Lee * The Limits of China’s Soft Power in Europe: Beijing’s Public Diplomacy Puzzle--Ingrid D’Hooghe * Asian Perceptions of American Soft Power--Marshall M. Bouton and Gregory Holyk * The Complexities of Economic Soft Power: The US–China Case--Benjamin I. Page and Tao Xie * Concluding Reflections on Soft Power and Public Diplomacy in East Asia--Jan Melissen

Editorial Reviews

“In the era of Asia’s rise, this timely collection inquires into the various connections between soft power and public diplomacy. It offers a treasure trove of rich empirical data and incisive analysis that is indispensible for a full understanding of this vitally important subject.”--Peter J. Katzenstein, Walter S. Carpenter, Jr. Professor of International Studies, Cornell University“When Hu Jintao exhorted China to increase its soft power, he triggered wide interest at home and among China's neighbors. This book is a welcome exploration of what it takes to develop soft power in East Asia. The authors make important conceptual and empirical advances. Chinese and other leaders should read it!”--Joseph S. Nye, Jr., University Distinguished Service Professor, Harvard, and author of The Future of Power