224 pages, 9.5 × 7.4 × 0.4 in
March 23, 2000
Intl Thomson Business Press
The following ISBNs are associated with this title:
ISBN - 10: 1861525478
ISBN - 13: 9781861525475
Table of Contents
1. Public Relations: What Is It and Why Do We Use It?
2. Getting from There to Here.
3. The Theoretical Framework.
4. Planning for Results.
5. Corporate Public Relations.
6. Crisis Public Relations.
7. Internal Communications.
8. Community Relations and Sponsorship.
9. Specialist Public Relations.
10. Where Do We Go from Here?
From the Publisher
This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases.
From Our Editors
Shirley Harrison provides this perfect introduction
to public relations for those hoping to understand how and why it works.
Accessible, authoritative and comprehensive, Public Relations: An
Introduction, 2nd Edition is more than just a how-to guide,
it fully explains the essential frameworks and developments in public relations
theory and practice.