Public Relations And Communication Management: Current Trends And Emerging Topics by Krishnamurthy SrirameshPublic Relations And Communication Management: Current Trends And Emerging Topics by Krishnamurthy Sriramesh

Public Relations And Communication Management: Current Trends And Emerging Topics

EditorKrishnamurthy Sriramesh, Ansgar Zerfass, Jeong-nam Kim

Paperback | May 13, 2013

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Public Relations and Communication Managementserves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master's theses. This volume recognizes the Grunig's contributions to public relations scholarship over the past four decades.

To honor the Grunig's scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

Krishnamurthy Sriramesh,Ph. D., is Professor in the Brian Lamb School of Communication, Purdue University. Dr. Krishnamurthy Sriramesh is recognized for his scholarship on global public relations. He serves as the Assistant Editor ofPublic Relations Reviewand is Associate Editor of theJournal of Communication Management.Ansgar Zerfass,...
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Title:Public Relations And Communication Management: Current Trends And Emerging TopicsFormat:PaperbackDimensions:430 pages, 8.9 × 6 × 1.1 inPublished:May 13, 2013Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415630908

ISBN - 13:9780415630900

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Table of Contents

IntroductionKrishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim

Chapter 1 Furnishing the Edifice: Ongoing Research on Public Relations as a Strategic Management FunctionJames E. Grunig

Chapter 2 Feminist Phase Analysis in Public Relations: Where Have We Been? Where Do We Need to Be?Larissa A. Grunig

Chapter 3 The Relationship Between Public Relations and Marketing in Excellent Organizations: Evidence from the IABC StudyJames E. Grunig & Larissa A. Grunig

Chapter 4 Refurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organizational LeadershipNigel M. de Bussy

Chapter 5 Symmetry, Social Media, and the Enduring Imperative of Two-way CommunicationSandra Duhe & Donald K. Wright

Chapter 6 Aligning Public Relations with the Demands of Globalization: Conceptual Foundations for a Theory of Global Public RelationsKrishnamurthy Sriramesh, Yunna Rhee, & Minjung Sung

Chapter 7 Situational Theory of Problem Solving and its new Research: Conceptualizing Publics and Communication, Leadership & ConflictJeong-Nam Kim & Lan Ni

Chapter 8 Measuring the Edifice: Public Relations Measurement and Evaluation Practices over the course of 40 YearsFraser Likely & Tom Watson

Chapter 9 Strategic Communication and Conflict Resolution: Contributions to Institutionalization in Public RelationsKenneth D. Plowman & Robert I. Wakefield

Chapter 10 Power and Influence in Public RelationsBruce Berger & Bryan Reber

Chapter 11 A philosophy of Reflective Ethical Symmetry: Comprehensive Historical and Future Moral Approaches in the Excellence TheoryShannon Bowen & Tiffany Derville Gallicano

Chapter 12 Globalization, Public Relations, and Activism for Social Change: A culture-centered ApproachMohan J Dutta

Chapter 13 The Effects of Organization-Public Relationship Types and Quality on Crisis AttributesChun-ju Flora Hung & Yi-Ru Regina Chen

Chapter 14 Public Relations Historiography: Perspectives of a Functional-Integrative Stratification ModelGuenter Bentele

Chapter 15 Organizational Contexts and Strategic ImpactsDejan Vercic & Ana Tkalac Vercic

Chapter 16 Institutionalization, Organizations, and Public RelationsAnne Gregory, Emanuele Invernizzi, & Stefania Romenti

Chapter 17 Strategic Communication: Pillars and Perspectives of an Alternative ParadigmDerina R. Holtzhausen & Ansgar Zerfass

Chapter 18 The Pretoria School of Thought: From Strategy to Governance to SustainabilityEstelle de Beer, Benita Steyn, & Ronel Rensberg

Chapter 19 The Grunig Legacy in Academic Studies and Professional Practice in Latin AmericaMaria Aparecida Ferrari

Chapter 20 The Process of Conducting the Excellence Study: A Personal Reconstruction of LeadershipDavid Dozier & Lou Williams

Chapter 21 The Influence of Excellence: A Citation Analysis of Excellence Study in Public Relations Scholarship, 1992 ' 2011Yi-Hui Christine Huang & Joanne Chen Lu