Public Relations For Asia

Hardcover | November 15, 2007

byTrevor Morris, Simon Goldsworthy

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This book is an essential read for anyone interested in Public Relations in Asia. Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, Public Relations in Asia offers readers a vital insight into how PR works.
Combining the latest in Public Relations theory with clear and practical guidance on how to plan and structure a PR campaign, as well as invaluable top tips on the skills needed to create successful PR campaigns, Public Relations in Asia is also full of fascinating and relevant case histories from around Asia and the rest of the world.

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From the Publisher

This book is an essential read for anyone interested in Public Relations in Asia. Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, Public Relations in Asia offers readers a vital insight into how PR works.Combining the latest in Public Relations theory with clear and practical guidance on how to plan and stru...

TREVOR MORRIS is one of the UK's most senior PR practitioners and a visiting professor at the University of Westminster, where he teaches on a range of postgraduate and undergraduate programmes. Until he stepped down in 2003, Morris was Chief Executive of Chime Communications Public Relations Group, the UK (and Europe)'s largest PR group, with some 250 employees. In over 22 years in the industry he successfully buil...

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Format:HardcoverDimensions:256 pages, 9.21 × 6.14 × 0.62 inPublished:November 15, 2007Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230549411

ISBN - 13:9780230549418

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Extra Content

Table of Contents

PART 1: CONTEXT AND THEORY * Context * Theory * Ethics * PART 2: THE STRATEGY AND PLANNING OF PR * Intro * Issues and Audience Analysis * Objectives and Overall Plan Structure * Strategy * In-House or Consultancy * Tactics * Action * Crisis Management * Results/Research * PART 3: PR SKILLS * How to Write aPress Release * How to Write a Feature * How to Do a Media Interview * How to Call a Journalist * How to Generate Creative Ideas * How to Design an Online Press Office * How to Exploit New Media * How to Plan and Run PR Events * Internal Communications * How to Stand Up and Present * How to Write a Good Speech/Talk * Briefing Design Work * Using Language and Images to Influence People * PART 4: CONCLUSION * The Future of PR