Public Relations For The New Europe by Trevor MorrisPublic Relations For The New Europe by Trevor Morris

Public Relations For The New Europe

byTrevor Morris, Simon Goldsworthy

Hardcover | October 28, 2008

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about

This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.

About The Author

TREVOR MORRIS is one of the UK's most senior PR practitioners and since 2005 a Visiting Professor at the University of Westminster in London, where he teaches on a range of postgraduate and undergraduate programs. Formerly Morris was Chief Executive of Chime Communications Public Relations Group, the UK [(and Europe)]'s largest PR gro...
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Details & Specs

Title:Public Relations For The New EuropeFormat:HardcoverDimensions:256 pages, 9.25 × 6.1 × 0.02 inPublished:October 28, 2008Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230205836

ISBN - 13:9780230205833

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Extra Content

Table of Contents

Preface
Acknowledgments

PART I: UNDERSTANDING PUBLIC RELATIONS
What is Public Relations?
Lessons from History
The Structure of the PR Industry
PR and Integrated Marketing Communications
PR Sectors and Specialisms
The Reputation of Public Relations
The Law and Public Relations
Public Relations Ethics
The Academic Study of Public Relations

PART II: STRATEGY AND PLANNING
POSTAR, a PR Planning Aid
Objectives
Strategy
Methods
How to be Creative
Tactics
Administration
Evaluating Results
Crisis Management
Creating a Socially Responsible Image

PART III: SKILLS
Dealing with the Media
Press Releases
Writing Feature Articles and Opinion Pieces
How to call a Journalist
Internal Communications
How to make an Effective Speech or Presentation
PR Photography and Images
How to Plan and Run Events
PR Skills in the Online World

PART IV: THE FUTURE OF PUBLIC RELATIONS IN THE NEW EUROPE
PR Growth Sectors
Factors Influencing Growth

Editorial Reviews

"PR is an essential element of the free worlds marketplace of ideas and products. Morris and Goldsworthy's book is an essential read for anyone who wants to practice PR and make their case and argue their point." -- Mike Waterson, Chairman, World Advertising Research Center"As an academic who teaches communications at one of the region's major universities, I strongly recommend this book for anyone who works in - or wants to work in - public relations. Morris and Goldsworthy offer clearly written advice and tips about all aspects of PR work, backed up with plenty of lively examples from all over the New Europe. An invaluable aid for practitioners and students alike." -- Dr Burcu Sumer, University of Ankara"Public Relations for New Europe expertly chronicles the changing nature of public relations and the need for new skills to render it effective. Morris and Goldsworthy once again provide the essential primer to bridge the skills gap necessary to fuel a growing PR industry." -- Paul Taaffe, Chairman and Chief Executive of Hill & Knowlton worldwide