Public Relations Leaders As Sensemakers: A Global Study Of Leadership In Public Relations And Communication Management by Bruce K. BergerPublic Relations Leaders As Sensemakers: A Global Study Of Leadership In Public Relations And Communication Management by Bruce K. Berger

Public Relations Leaders As Sensemakers: A Global Study Of Leadership In Public Relations And…

EditorBruce K. Berger, Juan Meng

Paperback | May 1, 2014

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Public Relations Leaders as Sensemakerspresents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications.

This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.

Bruce K. Berger, Ph.D., is professor emeritus of advertising and public relations at the University of Alabama. He was the co-principal investigator for the global leadership study. He serves as research director for the Plank Center for Leadership in Public Relations at UA, and as editor of the Organizational Communication Research Ce...
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Title:Public Relations Leaders As Sensemakers: A Global Study Of Leadership In Public Relations And…Format:PaperbackDimensions:364 pages, 8.9 × 6 × 1.1 inPublished:May 1, 2014Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415710928

ISBN - 13:9780415710923

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Table of Contents

Section I:  Shining a Light on Leadership in Public Relations 1. Making Sense of Leaders and Leadership in Public Relations  2. Review of the Leadership Literature  3. Research Design and Methods  4.Profile of Survey and Interview Participants Section II:  Results and Implications of the Global Leadership Study 5. The Context for Leadership in Public RelationsAnsgar Zerfass, Anne Linke, Ulrike Roettger 6. Strategies and Tactics Leaders Use to Manage IssuesBryan Reber 7. Dimensions of Leadership and Issue ManagementJuan Meng 8. Development of Future LeadersYan Jin 9. Perceptions of Leaders, Organizations and the ProfessionElina Erzikova, Baiba Petersone Section III:  Conversations with Leaders in Public Relations  10. Public Relations Leadership in the Chinese-Speaking CountriesChun-ju Flora Hung-Baesecke, Yan Jin, Juan Meng 11. Leadership in a Transforming EnvironmentNilanjana Bardhan, Padmini Patwardhan  12. Past, Present and Future Public Relations in South KoreaJae-Hwa Shin, Jaesub Lee, Jongmin Park, Kwang Hee Kim 13. Leadership in Communication ManagementUlrike Roettger, Janne Stahl, Ansgar Zerfass  14. Addressing Organizational and Sociopolitical Changes Through Leadership in Public Relations in Latvia Baiba Petersone, Bryan Reber  15. Taking on the BearElina Erzikova 16. Spain: Public Relations Leadership in an Age of Turbulence Cristina Navarro, Angeles Moreno  17. Transcultural Study on Leadership in Public Relations and Communications ManagementAndreia Athaydes, Gustavo Becker, Rodrigo Cogo, Mateus Furlanetto, Paulo Nassar  18. Key Leadership Challenges and Factors in Public Relations and Communication in Mexico Marco Herrera and Rebeca Arevalo 19. U.S. Public Relations Leaders Pursue Talent, Digital Mastery, and Strong Cultures Bruce Berger, Juan Meng, William Heyman, Mark Bain, and Mark Harris Section IV:  Creating the Future 20. The Global Study and Leadership in the Future Bruce K. Berger and Juan Meng