Public Relations Practices: Managerial Case Studies and Problems

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Public Relations Practices: Managerial Case Studies and Problems

by Allen H. Center, Allen H. Center, Patrick Jackson

Pearson Education | November 9, 2007 | Trade Paperback

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Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations.
Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by theDeclaration of Principles of PRSA's Code of Ethics.
For any practicing public relations professional.

Format: Trade Paperback

Dimensions: 368 pages, 3.58 × 2.72 × 0.35 in

Published: November 9, 2007

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0132341360

ISBN - 13: 9780132341363

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– More About This Product –

Public Relations Practices: Managerial Case Studies and Problems

Public Relations Practices: Managerial Case Studies and Problems

by Allen H. Center, Allen H. Center, Patrick Jackson, Patrick Jackson, Stacey Smith, Stacey Smith

Format: Trade Paperback

Dimensions: 368 pages, 3.58 × 2.72 × 0.35 in

Published: November 9, 2007

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0132341360

ISBN - 13: 9780132341363

Table of Contents

Brief Table of Contents

Chapter 1: The Purposes of Public Relations
Chapter 2: How Public Relations Deals with Problems and Opportunities
Chapter 3: Employee Relations
Chapter 4: Community Relations
Chapter 5: Investor Relations
Chapter 6: Consumer Relations
Chapter 7: Media Relations
Chapter 8: Public Issue Campaigns and Debates
Chapter 9: Crisis Management
Chapter 10: Standards, Ethics, and Values

From the Publisher

Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations.
Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by theDeclaration of Principles of PRSA's Code of Ethics.
For any practicing public relations professional.

From the Jacket

Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations.
Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by theDeclaration of Principles of PRSA's Code of Ethics.
For any practicing public relations professional.