Public Relations Practices by Allen H. CenterPublic Relations Practices by Allen H. Center

Public Relations Practices

byAllen H. Center, Patrick Jackson, Stacey Smith

Paperback | December 29, 2012

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Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.
Title:Public Relations PracticesFormat:PaperbackDimensions:288 pages, 9 × 7 × 0.6 inPublished:December 29, 2012Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0133127648

ISBN - 13:9780133127645


Table of Contents

1. The Purposes of Public Relations

2. How Public Relations Deals with Problems and Opportunities

3. Employee Relations

4. Community Relations

5. Investor Relations

6. Consumer Relations

7. Media Relations

8. Public Issue Campaigns and Debates

9. Crisis Management

10. Standards, Ethics, and Values