Public Relations: Principles and Practices

Paperback | December 31, 2010

byIqbal Sachdeva

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Public Relations: Principles and Practices is a comprehensive textbook designed for under- and post-graduate degree/diploma students of mass communication, corporate communications, and public relations (PR). The core concepts of PR have been explained through numerous examples, exhibits,tables, and illustrations.Divided into five parts, the first part Fundamentals and Emergence gives an overview of PR and acquaints the readers with the emergence of PR. The second part on Process and Practice discusses in detail the PR window for developing a PR programme, which includes scanning the environment, creating acommunication plan/ strategy, implementing the plan, and measuring its impact. The third part on Skills focusses on key communication and negotiation skills, which are essential for PR professionals. The part on Applications discusses PR relations with several publics like customers, dealers,vendors, employees, investors, and media; and key issues like corporate social responsibility, community relations, event management, crisis management, government PR, lobbying, and institutional advertising. The section also deals with corporate image, corporate identity, house journals, and PRethics. The final part on Support Service elaborates on the role and structure of PR agencies.Students of media studies aspiring to be public relations professionals will find this book highly useful for its in-depth coverage of the key PR concepts. The book will also serve as a handy tool for practicing PR professionals.

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Public Relations: Principles and Practices is a comprehensive textbook designed for under- and post-graduate degree/diploma students of mass communication, corporate communications, and public relations (PR). The core concepts of PR have been explained through numerous examples, exhibits,tables, and illustrations.Divided into five part...

Iqbal Sachdeva, former secretary of Public Relations Society of India, is a communication and media specialist and has worked in various fields like communications, public relations, advertising, sales training, and marketing. He has three decades of industry experience with Goodyear Tyre and Rubber Company and is a guest faculty at v...
Format:PaperbackDimensions:544 pages, 10 × 7.5 × 0.68 inPublished:December 31, 2010Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195699181

ISBN - 13:9780195699180

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Table of Contents

Part I: Fundamentals and Emergence1. Public Relations Fundamentals2. Emergence of Public Relations3. Public Relations in IndiaPart II: Process and Practice4. Public Relations Process - Environment Scan5. Create a Communication Plan6. Implementation of Communication Plan7. Evaluation of PR ProgrammePart III: Skills8. Communications9. Negotiating SkillsPart IV: Applications10. PR, Marketing and Integrated Marketing Communications11. Public Relations for Customers12. Public Relations for Dealers13. Public Relations for Vendors14. Public Relations - Internal15. Corporate Financial PR for Investors16. Media Relations17. Corporate Social Responsibility and Community Relations18. Corporate Image19. Corporate Identity20. Event Management21. Crisis Management22. Government Public Relations23. Lobbying24. Institutional Advertising25. Anatomy of a House Journal26. Public Relations EthicsPart V: Support Service27. Public Relations Agency