Public Relations Programming And Production

Hardcover | March 1, 1988

byE. W. Brody

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Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.

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From the Publisher

Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through thos...

Format:HardcoverDimensions:328 pages, 9.41 × 7.24 × 0.98 inPublished:March 1, 1988Publisher:Praeger Publishers

The following ISBNs are associated with this title:

ISBN - 10:027592677X

ISBN - 13:9780275926779

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