328 pages, 9.41 × 7.24 × 0.98 in
March 1, 1988
The following ISBNs are associated with this title:
ISBN - 10: 027592677X
ISBN - 13: 9780275926779
From the Publisher
Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.