Public Relations Research Annual: Volume 3

by James E. Grunig, Larissa A. Grunig

Taylor and Francis | June 3, 2014 | Kobo Edition (eBook)

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Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this subject. Many relevant topics are discussed, including communication roles, women's issues in the feminization of the field, the concepts of symmetry and game theory, and finally, publics -- dealing with roles, risk takers, and how audiences receive, process, and retain messages on public policy issues.

Format: Kobo Edition (eBook)

Published: June 3, 2014

Publisher: Taylor and Francis

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1136695389

ISBN - 13: 9781136695384

Found in: Public Relations

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Kobo eBookPublic Relations Research Annual: Volume 3

Public Relations Research Annual: Volume 3

by James E. Grunig, Larissa A. Grunig

Format: Kobo Edition (eBook)

Published: June 3, 2014

Publisher: Taylor and Francis

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1136695389

ISBN - 13: 9781136695384

From the Publisher

Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this subject. Many relevant topics are discussed, including communication roles, women's issues in the feminization of the field, the concepts of symmetry and game theory, and finally, publics -- dealing with roles, risk takers, and how audiences receive, process, and retain messages on public policy issues.