Public Relations Research: European and International Perspectives and Innovations by Ansgar ZerfaßPublic Relations Research: European and International Perspectives and Innovations by Ansgar Zerfaß

Public Relations Research: European and International Perspectives and Innovations

EditorAnsgar Zerfaß, A. A. Van Ruler, Krishnamurthy Sriramesh

Paperback | November 30, 2014

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Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that public relations is an ancient practice (going back millennia) although it has been popularly perceived as a 20th century phenomenon. Scholarship in public relations, however, is more recent in origin with a history of less than four decades. During these formative years, the body of knowledge has expanded signi- cantly, which is laudable. However, there is potential for growth and improvement in many areas of the public relations literature. Over the decades, among other things, public re- tions scholarship has largely remained parochial to specific regions such as the United States, the United Kingdom, Latin America, German speaking Europe, etc. as evidenced in the bibliographic references of many essays in this volume itself where authors predo- nantly cite work from their own regions. This is often necessitated by linguistic differences with only English serving as the universal language that helps permeate knowledge through most regions. Pedagogical and methodological factors also have played a role in the regionalization of the body of knowledge. However, we believe that knowledge flo- ishes most when it is shared across different kinds of barriers. Globalization has made it essential for us to recognize this reality more than ever. This volume tries to bridge the gap and presents theories and concepts from researchers around the world.
Ansgar Zerfass is professor in Communication Management at the University of Leipzig, Germany. He is engaged in various professional organizations and member of the executive board of EUPRERA, the European Public Relations Education and Research Association. Betteke van Ruler is professor in Communication Science and Communication Man...
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Title:Public Relations Research: European and International Perspectives and InnovationsFormat:PaperbackPublished:November 30, 2014Publisher:VS Verlag für SozialwissenschaftenLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3531199617

ISBN - 13:9783531199610

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Table of Contents

Chapters written by:Robert L. Heath - James E. Grunig - Larissa A. Grunig - Steve May - Ronél Rensburg - David McKie - Jaquie L'Etang - Dejan Vercic - Peggy Simcic Brønn - Jesper Falkheimer - Jakko Lehtonen - Susanne Holström - Finn Frandsen - Claudia Mast - Anna Maria Theis-Berglmair - Romy Fröhlich - Ulrike Röttger - Peter Szyszka - Juliana Raupp - Benno Signitzer - Kurt Imhof - and many more

Editorial Reviews

"Den Herausgebern ist es [...] gelungen, zukunftsweisende Beiträge der Kommunikationsmanagement- und PR-Forschung und deren nationale sowie internationale Vertreter in einem Band zusammenzuführen, der konzeptionell überzeugt und den derzeitigen nationalen und internationalen Forschungsstand einfängt." www.pr-guide.de, 19.06.2009