Public Relations: Strategies And Tactics, Books A La Carte by Dennis L. WilcoxPublic Relations: Strategies And Tactics, Books A La Carte by Dennis L. Wilcox

Public Relations: Strategies And Tactics, Books A La Carte

byDennis L. Wilcox, Glen T. Cameron, Bryan H. Reber

Loose Leaf | September 22, 2015

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NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value—this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.

  

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

 

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

Title:Public Relations: Strategies And Tactics, Books A La CarteFormat:Loose LeafDimensions:432 pages, 10.8 × 8.3 × 0.6 inPublished:September 22, 2015Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0134003551

ISBN - 13:9780134003559

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