Public Relations Writing

Paperback | September 13, 2013

byJames Mahoney

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Public Relations Writing approaches public relations as an ethical and professional element of strategic organisational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in whichthey work. The book deals with writing from a professional practice perspective but refers where appropriate to relevant communication theories. It includes tools to help plan, write and implement public relations strategies and tactics.

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Public Relations Writing approaches public relations as an ethical and professional element of strategic organisational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in whichthey work. The book deals with writing from ...

James Mahoney is Senior Lecturer of Public Relations at the University of Canberra.

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Format:PaperbackDimensions:280 pagesPublished:September 13, 2013Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195578597

ISBN - 13:9780195578591

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Table of Contents

1. Introduction2. Contexts for Public Relations3. Research and Planning for Public Relations4. Public Relations Goals and Objectives5. Developing and Writing Messages6. Writing and Placing a Media Release7. Writing for Social Media8. Interpersonal Communication9. Beyond the Mass News Media10. Communicating within Organisations11. Getting the Job Done12. Writing a Public Relations Evaluation Plan