We found 277 results for “


Showing 1 - 12 of 277 Results

Available for download

Not available in stores

You probably have a web site, blog, and a LinkedIn profile. If you are on the leading edge, you are on Facebook, and have posted videos on YouTube. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine…

Available for download

Not available in stores

GAME FACE, BECAUSE YOUR SELF-PRESENTATION IS EVERYTHING   Game Face pushes the playback button on 19 famous media interviews to illustrate the verbal skills, techniques, and tactics you’ll need to master any interview. In an era when a verbal misstep…

Available for download

Not available in stores

Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get…

Available for download

Not available in stores

Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought,…

Available for download

Not available in stores

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices…

Kobo ebook

$9.29 online

$11.99

save 22%

Available for download

Not available in stores

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion . First published in 1923, it is a…

Available for download

Not available in stores

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product…

Available for download

Not available in stores

The foolproof guide to damage control from the "masters of disaster" Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the…

Kobo ebook

$30.29 online

$39.28

save 22%

Available for download

Not available in stores

Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around…

Kobo ebook | Spanish

$10.99

Available for download

Not available in stores

Hoy, más que nunca, en el mundo de los negocios es vital contar con una red de contactos que pueda ser efectiva en el momento de buscar nuevas oportunidades de crecimiento laboral. El auge de las redes sociales especializadas en establecer relaciones…

Available for download

Not available in stores

Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage by Robert King is a booklet with over 4,900 words. It covers all aspects of working with the media and getting coverage for your business, website, product, service, or…

Kobo ebook

$33.99

Available for download

Not available in stores

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new…