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Corporate Communication: A Guide to Theory and Practice
Kobo ebook

|January 23, 2017

$53.29 online

$66.61

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Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical…
The Public Relations Handbook
Kobo ebook

|May 20, 2016

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$66.55

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The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical…
Strategic Planning for Public Relations
Kobo ebook

|May 18, 2017

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Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing…
Making the News: Writing the Media Release: Easy Expert Tips + Tactics for Small Business, Non…

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You're smart. You're busy. You want to know how to write a media release . All you need is a nudge, jostle, or maybe a swift kick to help you get going. Enter Making the News , the premiere title in the Swift Kick Guides series of eBooks. The media release is a…
Casos de estudio de relaciones públicas: Sociedad conectada: empresas y universidades

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El libro pivota sobre el tema común de la sociedad conectada que caracteriza las dos primeras décadas del siglo XXI y que no cabe duda que está modificando radical y dramáticamente nuestra realidad, sea cual sea la faceta desde la que la vivamos y, por lo tanto,…
Public Relations: 2017, #1
Kobo ebook

|July 30, 2017

$6.22

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This is a Public Relations book designed for tertiary learning students and institutions
Storytelling: Geschichten in Text, Bild und Film
Kobo ebook | German

|This title releases August 16, 2017

$25.89 online

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Dieses Buch beleuchtet das Trendthema Storytelling aus unterschiedlichen Perspektiven - von der narrativen Reportage im Journalismus über Story-Elemente in der Fotografie, der Mode und im Produktdesign, dem inszenierten Erlebnis in der digitalen Welt bis hin zum…
The People Business: How Ten Leaders Drive Engagement Through Internal Communications

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The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a…
How to Capture Ideas and Create Compelling Content

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Three critical questions to get started. Five ways to capture ideas. Seven keys to create compelling content. Infinitely better results. Journalist and PR expert Rich Finlinson has written the ultimate guide to successful communication. Learn to creatively…
Straight Talk About Public Relations
Kobo ebook

|June 13, 2017

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Straight Talk About Public Relations is for those who want to learn the essentials of PR, including how to write a compelling press release, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, engage audiences…
Extraordinary PR, Ordinary Budget: A Strategy Guide
Kobo ebook

|June 26, 2017

$14.79 online

$18.49

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Low Cost, High Impact! Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer…
Kommunikation in der digitalen Transformation
Kobo ebook | German

|June 5, 2017

$28.79 online

$35.91

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Dieses Buch zeigt, wie Kommunikation entscheidend dazu beitragen kann, dass der digitale Wandel in Unternehmen gelingt. Kommunikation spielt eine erfolgskritische Rolle für die Gestaltung digitaler Transformation – das ist die Generalthese dieses Buches.…