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MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack…read more

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This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step…read more

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Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices…read more

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In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients--which included Procter & Gamble, Texaco, Gillette, and Avco…read more

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Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get…read more

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Der heutige Kommunikationsprofi muss ein Allrounder sein und Klassik, Social Media, Issue Management, Media Relations und Storytelling gleichzeitig beherrschen. Wie Sie aus gewohnten Kommunikationsmustern ausbrechen und neue Kanäle zu Ihren Zielgruppen…read more

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This volume makes a significant contribution to the crisis management literature. It also adds to our inchoate understanding of network governance: temporary teams and task forces, communities of practice, alliances, and virtual organizations. It hints that the…read more

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This book is a guide to success in Public Relations for the independent artist.read more

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“This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also.” - Robbie Smyth, Griffith College Dublin “Offers the reader a concise and very readable tour…read more

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No matter how well you communicate now, Cheryl D. Snapp Conner is here to give you a no-fail guarantee: You can communicate better. You can strengthen your career, and your business can blossom through the words you speak and write, through your personal values…read more

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Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected…read more

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Profound, entertaining, even irreverent observations about public opinion, PR and advertising. Written by a veteran corporate communications executive recently featured in Business Insider and American Banker. As a communications executive, Harvey Radin was…read more