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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Discover the new public…

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Als New Business-Verantwortlicher im Agenturgeschäft müssen Sie bei Marketingleitern von Unternehmen gezielt und schnell echtes Interesse wecken, damit sich diese auf einen Termin mit Ihnen einlassen. Dies gelingt Ihnen bestimmt nicht, indem Sie schlichtweg eine…

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In the news business and politics, they’re called sound bites. In advertising, they’re called slogans or tag lines, depending on their placement and use. For movies, they’re called log lines. On books, they’re titles or subtitles. For people, they’re monikers.…
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It is rumoured that the art of communication has been lost but actually it has simply been adapted and expanded to suit the new technologies. However, we still use our voices and radio and television are very powerful tools that can enable us to reach hundreds or…

#PRredefined

by Andy Green

|March 3, 2014

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#PRredefined is a new international initiative with a bold ambition - to stimulate and lead the way in new thinking about the theory and practice of public relations - ultimately changing how 'public relations' is defined and delivered to make a positive…
Kobo ebook | German

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Dieser Leitfaden führt durch alle Entwicklungsstadien von Unternehmensbüchern und zeigt, worauf es ankommt. Die Autorin erläutert das spezielle Vorgehen bei der Planung, Realisierung und Vermarktung von Corporate Books als Premium-Instrumenten der…
Kobo ebook | German

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$4.79 online

save 21%

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Das essential liefert eine Einführung in das Agilitätskonzept insbesondere als Organisations-, Führungs- und Kommunikationskonzept und definiert den Beitrag der internen Kommunikation im Rahmen dieses Konzepts neu. Im Hinblick auf agile Organisationen legen die…

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There is something great about A-list living and Socialite, the twelfth book of a twenty-one book series (The Insiders' Lifestyle Guides), is the first step to achieving a high society life. Ever wonder how to become a jet setting celebrant? From: how to act…
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When you raise the profile of your company, project or cause, ideally you want your audiences to buy your product or act in a certain way. Don’t waste your opportunities. Learn how to correctly identify your key audiences and key messages, find the stories that…

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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. You’re the brand. Learn…
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This book is a guide to success in Public Relations for the independent artist.