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Kobo ebook | German

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Um als Unternehmen erfolgreich zu sein ist es von zentraler Bedeutung, seine Bekanntheit bei den relevanten Zielgruppen im Markt zu steigern. Dies kann neben klassischen Marketingmaßnahmen auch durch zielgruppenorientierte, systematische Kommunikations- und…

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Oil dominates. Petroleum is involved in global trade. Oil is responsible for leadership, but the responsibility to produce petroleum wisely results in revolutions, war and that which defines history. Yet with all the importance placed on petroleum, teachers…

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From Parent-Teacher’s meet to Corporate Board Conglomerations: You! General Secretary are responsible for the way in which people meet and form opinions. You have to take care of so many different type of members and dignitaries. So, how do you start? Where do…

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Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical…

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When you raise the profile of your company, project or cause, ideally you want your audiences to buy your product or act in a certain way. Don’t waste your opportunities. Learn how to correctly identify your key audiences and key messages, find the stories that…

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The recent rash of corporate scandals—and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild,…

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This book is all about how to deal with customers with simple techniques on calls. These techniques are not only useful in calls but also useful with overall customers.

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While many women working in offices were making coffee, Frances Friedman was making history. In the notoriously sexist age now being brought to life in the hit TV series, Mad Men, Fran became the first woman president of a “top ten” international PR firm, the GCI…

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This multi-Service Tactics, Techniques, and Procedures (MTTP) publication for combat camera (COMCAM) establishes TTP for commanders, planners, and staffs at all levels with a single source document and addresses essential information to plan, employ and integrate…

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This book will help you do PR through promotion, publicity, networking, and social media. Chapters include launching your PR campaign, approaching the press, creating your press materials, using a website or blog, sending press materials to the media, handling…

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"A brand is no longer what we tell the consumer it is. It’s what consumers tell each other it is." Social media, mobile internet, and global personal communications have changed the face of business forever. Industry has surrendered control of the agenda to the…

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Getting help to promote your book just got easier. Public Relations for Authors Take Hold of Your Own Promotions will help you locate that special publicist who will help you promote your book the right way.  As a Publicity Director for two publishers…