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When you raise the profile of your company, project or cause, ideally you want your audiences to buy your product or act in a certain way. Don’t waste your opportunities. Learn how to correctly identify your key audiences and key messages, find the stories that…

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This book is all about how to deal with customers with simple techniques on calls. These techniques are not only useful in calls but also useful with overall customers.

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Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical…

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Kobo ebook | German

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Um als Unternehmen erfolgreich zu sein ist es von zentraler Bedeutung, seine Bekanntheit bei den relevanten Zielgruppen im Markt zu steigern. Dies kann neben klassischen Marketingmaßnahmen auch durch zielgruppenorientierte, systematische Kommunikations- und…

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Have you wanted to start your own street team but had no idea where to start? Do you want someone to just give you the bottom line? Then this guide is for you!

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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. You’re the brand. Learn…

Horses Can Fly

by Ajay Sharma

|March 16, 2016

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Mobile Internet and availability of affordable smartphones are dramatically altering how audiences consume news. People are transforming from passive recipients of news to active news explorers, commentators and activists with views that constantly fashion and…

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The recent rash of corporate scandals—and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild,…

Kobo ebook | Spanish

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Negociar es un proceso que comienza dentro de cada uno y apela permanentemente a nuestro equilibrio, coherencia emocional y autoconocimiento. En esta obra el Dr. Roberto de Vries, médico psiquiatra y comunicador social, revela al lector los elementos básicos que…

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From Parent-Teacher’s meet to Corporate Board Conglomerations: You! General Secretary are responsible for the way in which people meet and form opinions. You have to take care of so many different type of members and dignitaries. So, how do you start? Where do…

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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Powerful new “VNR 2.0”…