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It is rumoured that the art of communication has been lost but actually it has simply been adapted and expanded to suit the new technologies. However, we still use our voices and radio and television are very powerful tools that can enable us to reach hundreds or…

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There is something great about A-list living and Socialite, the twelfth book of a twenty-one book series (The Insiders' Lifestyle Guides), is the first step to achieving a high society life. Ever wonder how to become a jet setting celebrant? From: how to act…

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Have you wanted to start your own street team but had no idea where to start? Do you want someone to just give you the bottom line? Then this guide is for you!

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Public Finance- How to fix weak financial governance and obsolete systemsThis book begins with the current fiscal situation in euro-zone countries such as Greece and Spain who emboldened by the currency integration adopted the policy of borrowing in euro that was…

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An ‘in your face’ wake-up call endorsed by global leaders in PR, Corporate Affairs and Crisis Communications, the #Social Survival Manifesto draws from my past experiences as a digital activist to outline the tactical vulnerabilities that corporations expose when…

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From Parent-Teacher’s meet to Corporate Board Conglomerations: You! General Secretary are responsible for the way in which people meet and form opinions. You have to take care of so many different type of members and dignitaries. So, how do you start? Where do…

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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. You’re the brand. Learn…

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This is a guide for getting respect -- and coverage -- from journalists: a 12-page, single-spaced "White Paper" that reveals inside information and tips on how to find new, targeted prospects for your business by getting free publicity from radio, TV, newspaper…
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A comprehensive guide for any business to deal with Yelp, bad Yelp reviews, and social media

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This multi-Service Tactics, Techniques, and Procedures (MTTP) publication for combat camera (COMCAM) establishes TTP for commanders, planners, and staffs at all levels with a single source document and addresses essential information to plan, employ and integrate…
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Als New Business-Verantwortlicher im Agenturgeschäft müssen Sie bei Marketingleitern von Unternehmen gezielt und schnell echtes Interesse wecken, damit sich diese auf einen Termin mit Ihnen einlassen. Dies gelingt Ihnen bestimmt nicht, indem Sie schlichtweg eine…

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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Social media releases:…