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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Powerful new “VNR 2.0”…

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It’s the first publication ever written that shows how to implement best networking practices in online marketing strategy. It’s an easy guide on building lasting connections with your current and potential clients, based on step-by-step explanations of each…
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|January 24, 2017

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A comprehensive guide for any business to deal with Yelp, bad Yelp reviews, and social media
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|March 16, 2016

$3.98

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Mobile Internet and availability of affordable smartphones are dramatically altering how audiences consume news. People are transforming from passive recipients of news to active news explorers, commentators and activists with views that constantly fashion and…

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Este livro propõe uma explicação para a mecânica, dinâmica e fluência do conflito social. E pode, no entanto, e porque abrange qualquer tipo de conflito, ser aplicado a qualquer contexto, para entender e resolver problemas desta origem. A informação aqui exposta…
Kobo ebook | Spanish

|October 1, 2015

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Negociar es un proceso que comienza dentro de cada uno y apela permanentemente a nuestro equilibrio, coherencia emocional y autoconocimiento. En esta obra el Dr. Roberto de Vries, médico psiquiatra y comunicador social, revela al lector los elementos básicos que…

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The recent rash of corporate scandals—and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild,…
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|August 18, 2014

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It is rumoured that the art of communication has been lost but actually it has simply been adapted and expanded to suit the new technologies. However, we still use our voices and radio and television are very powerful tools that can enable us to reach hundreds or…
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|December 6, 2013

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This book is all about how to deal with customers with simple techniques on calls. These techniques are not only useful in calls but also useful with overall customers.
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|March 3, 2014

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#PRredefined is a new international initiative with a bold ambition - to stimulate and lead the way in new thinking about the theory and practice of public relations - ultimately changing how 'public relations' is defined and delivered to make a positive…

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Communication with customers and prospects keeps your business on the growth track. There are numerous ways to convey your company’s message beyond traditional advertising. “Tune Up Your Publicity Machine” covers the basics of public relations like how to prepare…
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|December 20, 2011

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Oil dominates. Petroleum is involved in global trade. Oil is responsible for leadership, but the responsibility to produce petroleum wisely results in revolutions, war and that which defines history. Yet with all the importance placed on petroleum, teachers…