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Public Finance- How to fix weak financial governance and obsolete systemsThis book begins with the current fiscal situation in euro-zone countries such as Greece and Spain who emboldened by the currency integration adopted the policy of borrowing in euro that was…

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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. You’re the brand. Learn…

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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Social media releases:…

Kobo ebook | German

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Als New Business-Verantwortlicher im Agenturgeschäft müssen Sie bei Marketingleitern von Unternehmen gezielt und schnell echtes Interesse wecken, damit sich diese auf einen Termin mit Ihnen einlassen. Dies gelingt Ihnen bestimmt nicht, indem Sie schlichtweg eine…

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From Parent-Teacher’s meet to Corporate Board Conglomerations: You! General Secretary are responsible for the way in which people meet and form opinions. You have to take care of so many different type of members and dignitaries. So, how do you start? Where do…

Kobo ebook | German

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Um als Unternehmen erfolgreich zu sein ist es von zentraler Bedeutung, seine Bekanntheit bei den relevanten Zielgruppen im Markt zu steigern. Dies kann neben klassischen Marketingmaßnahmen auch durch zielgruppenorientierte, systematische Kommunikations- und…

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Getting help to promote your book just got easier. Public Relations for Authors Take Hold of Your Own Promotions will help you locate that special publicist who will help you promote your book the right way.  As a Publicity Director for two publishers…

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It is rumoured that the art of communication has been lost but actually it has simply been adapted and expanded to suit the new technologies. However, we still use our voices and radio and television are very powerful tools that can enable us to reach hundreds or…

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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Discover the new public…

Kobo ebook | French

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« Comment Savoir Instantanément …Si on vous Dit La Vérité...Ou Si On Vous Ment » Ce que je suis sur le point de vous révéler peut vous surprendre.    Vous êtes-vous jamais demandé comment…

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Have you wanted to start your own street team but had no idea where to start? Do you want someone to just give you the bottom line? Then this guide is for you!

Kobo ebook | German

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Colja M. Dams und Stefan Luppold zeigen anhand von Beispielen, wie es gelingt, neben der Kontaktintensität des Events gleichzeitig die Kontaktreichweite wesentlich zu erhöhen, indem das Live-Erlebnis mit den Möglichkeiten der digitalen Kommunikation im Internet –…