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Este livro propõe uma explicação para a mecânica, dinâmica e fluência do conflito social. E pode, no entanto, e porque abrange qualquer tipo de conflito, ser aplicado a qualquer contexto, para entender e resolver problemas desta origem. A informação aqui exposta…

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Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical…
Kobo ebook | Spanish

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Negociar es un proceso que comienza dentro de cada uno y apela permanentemente a nuestro equilibrio, coherencia emocional y autoconocimiento. En esta obra el Dr. Roberto de Vries, médico psiquiatra y comunicador social, revela al lector los elementos básicos que…

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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. You’re the brand. Learn…
Kobo ebook | German

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Dieser Leitfaden führt durch alle Entwicklungsstadien von Unternehmensbüchern und zeigt, worauf es ankommt. Die Autorin erläutert das spezielle Vorgehen bei der Planung, Realisierung und Vermarktung von Corporate Books als Premium-Instrumenten der…
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While many women working in offices were making coffee, Frances Friedman was making history. In the notoriously sexist age now being brought to life in the hit TV series, Mad Men, Fran became the first woman president of a “top ten” international PR firm, the GCI…

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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Social media releases:…
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Oil dominates. Petroleum is involved in global trade. Oil is responsible for leadership, but the responsibility to produce petroleum wisely results in revolutions, war and that which defines history. Yet with all the importance placed on petroleum, teachers…

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Communication with customers and prospects keeps your business on the growth track. There are numerous ways to convey your company’s message beyond traditional advertising. “Tune Up Your Publicity Machine” covers the basics of public relations like how to prepare…
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It is rumoured that the art of communication has been lost but actually it has simply been adapted and expanded to suit the new technologies. However, we still use our voices and radio and television are very powerful tools that can enable us to reach hundreds or…
Kobo ebook | French

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« Comment Savoir Instantanément …Si on vous Dit La Vérité...Ou Si On Vous Ment » Ce que je suis sur le point de vous révéler peut vous surprendre.    Vous êtes-vous jamais demandé comment…
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This book is a guide to success in Public Relations for the independent artist.