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The great economic downturn; tumultuous weather patterns; Ponzi schemes; Occupy protests; political uncertainty; flash mobs and mall melees make daily headlines. When you hear about catastrophic news, do you ever think about how an unanticipated event might…

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The success of app stores has put dollar signs in the eyes of many app developers. Aside from the potential payoff in terms of app sales, high profile acquisitions of app developers continue to make headlines. If a single photo sharing app can go from zero…

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Als New Business-Verantwortlicher im Agenturgeschäft müssen Sie bei Marketingleitern von Unternehmen gezielt und schnell echtes Interesse wecken, damit sich diese auf einen Termin mit Ihnen einlassen. Dies gelingt Ihnen bestimmt nicht, indem Sie schlichtweg eine…

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You're smart. You're busy. You want to know how to write a media release . All you need is a nudge, jostle, or maybe a swift kick to help you get going. Enter Making the News , the premiere title in the Swift Kick Guides series of eBooks. The media release is a…

Kobo ebook | French

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Cet ouvrage approfondit les notions telles que la collecte des nouvelles, le droit d'auteur, l'évaluation des besoins; il s'intéresse aux contenus, formats et fournisseurs; il explore les outils de consultation, d'évaluation et de recherche; il propose des…

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Trash Proof News Releases is a tool designed with one specific goal – to get you publicity in your target media that achieves a return on investment that rivals and even exceeds your best marketing. It offers media everything they need to run with the story using…

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“An Honest Day’s Work” chronicles the career of Chris Atkins, who had a ringside seat to the frequently perilous and often hilarious public relations milestones of the past three decades, As a senior executive at some of the largest and most respected public…

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You will learn that it can be surprisingly easy to get yourself free exposure in many quality and targeted publications. With clear guidelines, a powerful objective and creative thinking the world is yours for the taking. This book, once described in a review as…

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Everything is about communications. There is nothing that we say or do that does not have a communication implication and outcome that can make or break our business success. An ill-considered management response to a crisis situation, an inappropriate campaign…

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Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. From Unknown To Expert delivers a comprehensive, step-by-step framework that will skyrocket you into the…

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Want to become famous and get world wide reconition for your talent and abilities now is your opportunity to shine! Show case your talent and get one whole year of Exposure on our Interactive Talent Platform.You will be viewed…