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GAME FACE, BECAUSE YOUR SELF-PRESENTATION IS EVERYTHING   Game Face pushes the playback button on 19 famous media interviews to illustrate the verbal skills, techniques, and tactics you’ll need to master any interview. In an era when a verbal misstep…

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A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion . First published in 1923, it is a…

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Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage by Robert King is a booklet with over 4,900 words. It covers all aspects of working with the media and getting coverage for your business, website, product, service, or…

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Public policy analysis has been an area of great interest in Political Science and Public Administration. The contributions of scholars like, Yehezkel Dror, Thomas Dye, Bruce Doern and others have helped to examine the style and approaches that have added to our…

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“An Honest Day’s Work” chronicles the career of Chris Atkins, who had a ringside seat to the frequently perilous and often hilarious public relations milestones of the past three decades, As a senior executive at some of the largest and most respected public…

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El objetivo de estas páginas se ha centrado en asentar las bases que permitan comprender la naturaleza de los elementos constructivos con los que debe edificarse un Plan Estratégico de Relaciones Públicas.

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This publication will teach you the basics in How to do PR for a Startup. With step by step guides and instructions, you will not only have a better understanding, but gain valuable knowledge of what it entails to do PR for your Startup.

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The book world has changed dramatically thanks to the digital revolution. Now, anyone with a great book idea and the time to write it can become a published author. But what happens when your masterpiece goes out into the world? How do you make your book stand…

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As a business owner, particularly as the owner of a smaller, local business, it’s very easy to think that all that online nonsense really has nothing to do with you. But the reality is that in the last 10 years or so, the internet has gone from being something of…

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Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world. In same manner, its relevance and utility as tool of…

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DESCRIPTION OF BOOK  Profitable businesses, now more than ever, depend on their Public Relations Department for the setting up of a dynamic and practical communications network which reflects the challenges of this competitive era. "Public Relations And…