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Relatiile publice: principii si strategii

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Rezultat al unei activitati didactice universitare lucrarea defineste conceptele si principiile fundamentale ale relatiilor publice organizarea sistemului mass-media si tehnicile de lucru specifice comunicarii cu presa scrisa si audiovizuala de la intocmirea…
Beyond PR: Communicate Like A Champ In The Digital Age

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No matter how well you communicate now, Cheryl D. Snapp Conner is here to give you a no-fail guarantee: You can communicate better. You can strengthen your career, and your business can blossom through the words you speak and write, through your personal values…
Propaganda
Kobo ebook | Italian

|April 27, 2013

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Il libro “Propaganda”, pubblicato a New York dall’editore Horace Liveright nel 1928, alla vigilia della Grande Crisi, è un classico della comunicazione. Nell’incipit sta tutta la straordinaria forza dei classici che è quella di sparare all’orologio del tempo: “La…
Public Policy and Development in Developing Nations: Selected Cases
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|October 7, 2015

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Public policy analysis has been an area of great interest in Political Science and Public Administration. The contributions of scholars like, Yehezkel Dror, Thomas Dye, Bruce Doern and others have helped to examine the style and approaches that have added to our…
How to Capture Ideas and Create Compelling Content

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Three critical questions to get started. Five ways to capture ideas. Seven keys to create compelling content. Infinitely better results. Journalist and PR expert Rich Finlinson has written the ultimate guide to successful communication. Learn to creatively…
Media Whore: A Shockingly Simple Guide to Becoming Your Own Kickass Publicist

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"Why don’t I just hire a damn publicist?” Nobody can sell the idea of your creation better than you. If you’re a performer, athlete, entrepreneur, charity, small business owner, or entertainer of any kind, Media Whore contains vital information forged from over…
Public Relations: 2017, #1
Kobo ebook

|July 30, 2017

$6.22

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This is a Public Relations book designed for tertiary learning students and institutions
The Authority Guide to PR for Small Businesses: Use the power of public relations and the media to…

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Get media coverage and grow your business through PR with this practical guide. Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don’t, your competitors will. This Authority Guide shows you how…
Internacionalização e Intercâmbio

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A internacionalização das universidades é tão antiga quanto elas mesmas. Desde sua origem ocidental, como local de agregação e de confluência de indivíduos em busca de sistematização de estudos, foi ponto de encontro de pessoas de muitos países em busca do…
Die Digitalisierung der Kommunikation im Mittelstand: Auswirkungen von Marketing 4.0

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Das *essential*thematisiert vier zentrale Entwicklungen, die die Praxis und Theorie von Marketing und Unternehmenskommunikation prägen: Marketing 4.0, Mittelstandskommunikation, Marketing-Mix und die Annäherung von Marketing und PR, wie sie beispielsweise bei…
Reputation Management für CEOs: Wie Top-Manager ihren guten Ruf sichern können

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Dieses essential hilft Top-Managern und Kommunikationsverantwortlichen, die Manager-Reputation systematisch und konsequent zu sichern und weiterzuentwickeln. Ziel dieses Praxisleitfadens ist es, personenbezogene Reputationsfehler oder Widersprüche im Auftritt zu…
Interne Kommunikation in agilen Unternehmen: Eine Einführung
Kobo ebook | German

|January 9, 2017

$5.39 online

$5.97

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Das essential liefert eine Einführung in das Agilitätskonzept insbesondere als Organisations-, Führungs- und Kommunikationskonzept und definiert den Beitrag der internen Kommunikation im Rahmen dieses Konzepts neu. Im Hinblick auf agile Organisationen legen die…
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