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A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion . First published in 1923, it is a…

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“An Honest Day’s Work” chronicles the career of Chris Atkins, who had a ringside seat to the frequently perilous and often hilarious public relations milestones of the past three decades, As a senior executive at some of the largest and most respected public…

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An exceptional business (or personal) brand goes beyond fancy words and advertising a repetitive motto. Brands go much deeper and create a relationship of trust and integrity, which can only happen if there is an underlying belief that puts the consumer (or other…

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Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage by Robert King is a booklet with over 4,900 words. It covers all aspects of working with the media and getting coverage for your business, website, product, service, or…

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No matter how well you communicate now, Cheryl D. Snapp Conner is here to give you a no-fail guarantee: You can communicate better. You can strengthen your career, and your business can blossom through the words you speak and write, through your personal values…

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Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world. In same manner, its relevance and utility as tool of…

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This publication will teach you the basics in How to do PR for a Startup. With step by step guides and instructions, you will not only have a better understanding, but gain valuable knowledge of what it entails to do PR for your Startup.

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El objetivo de estas páginas se ha centrado en asentar las bases que permitan comprender la naturaleza de los elementos constructivos con los que debe edificarse un Plan Estratégico de Relaciones Públicas.

Propaganda

by Louis Bernays

|April 27, 2013

Kobo ebook | Italian

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Il libro “Propaganda”, pubblicato a New York dall’editore Horace Liveright nel 1928, alla vigilia della Grande Crisi, è un classico della comunicazione. Nell’incipit sta tutta la straordinaria forza dei classici che è quella di sparare all’orologio del tempo: “La…

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This definitive text at several leading Universities and Colleges is journalism in reverse. It demystifies public affairs, starting with examining your news value and working through media lists, press releases, news conferences and keeping reporters coming back…

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The great economic downturn; tumultuous weather patterns; Ponzi schemes; Occupy protests; political uncertainty; flash mobs and mall melees make daily headlines. When you hear about catastrophic news, do you ever think about how an unanticipated event might…
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What's in this book? Open this book and you will... - Improve communication - Foster development - Establish goals - Encourage success Learn how to be a mentor: - Understanding mentoring - The mentoring process - Successful mentoring relationships - Skills for…