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|April 5, 2010

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You will learn that it can be surprisingly easy to get yourself free exposure in many quality and targeted publications. With clear guidelines, a powerful objective and creative thinking the world is yours for the taking. This book, once described in a review as…
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|December 1, 2003

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$10.64

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So you want recognition for your organisation? Your products? Your services? Your good cause? Or maybe you want it for yourself ? Then learn to do your own press relations and become your own a PR expert. There’s more to PR than reading your name in the papers or…

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DESCRIPTION OF BOOK  Profitable businesses, now more than ever, depend on their Public Relations Department for the setting up of a dynamic and practical communications network which reflects the challenges of this competitive era. "Public Relations And…

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GAME FACE, BECAUSE YOUR SELF-PRESENTATION IS EVERYTHING Game Face pushes the playback button on 19 famous media interviews to illustrate the verbal skills, techniques, and tactics you’ll need to master any interview. In an era when a verbal misstep can…

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This definitive text at several leading Universities and Colleges is journalism in reverse. It demystifies public affairs, starting with examining your news value and working through media lists, press releases, news conferences and keeping reporters coming back…

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An exceptional business (or personal) brand goes beyond fancy words and advertising a repetitive motto. Brands go much deeper and create a relationship of trust and integrity, which can only happen if there is an underlying belief that puts the consumer (or other…
Kobo ebook | German

|September 29, 2016

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Dieses Buch zeigt, wie PR-Schaffende erfolgreich mit Bloggern und anderen einflussreichen Akteuren des Social Webs interagieren können. Die Autoren bieten in diesem Quick Guide einen schnellen und direkt anwendbaren Zugang zu den neuen Kommunikationsregeln im…

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The success of app stores has put dollar signs in the eyes of many app developers. Aside from the potential payoff in terms of app sales, high profile acquisitions of app developers continue to make headlines. If a single photo sharing app can go from zero…
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|September 30, 2011

$7.99

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What's in this book? Open this book and you will... - Improve communication - Foster development - Establish goals - Encourage success Learn how to be a mentor: - Understanding mentoring - The mentoring process - Successful mentoring relationships - Skills for…
Kobo ebook | German

|January 12, 2016

$5.39 online

$5.97

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Colja M. Dams und Stefan Luppold zeigen anhand von Beispielen, wie es gelingt, neben der Kontaktintensität des Events gleichzeitig die Kontaktreichweite wesentlich zu erhöhen, indem das Live-Erlebnis mit den Möglichkeiten der digitalen Kommunikation im Internet –…

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Dieses essential hilft Top-Managern und Kommunikationsverantwortlichen, die Manager-Reputation systematisch und konsequent zu sichern und weiterzuentwickeln. Ziel dieses Praxisleitfadens ist es, personenbezogene Reputationsfehler oder Widersprüche im Auftritt zu…