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A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion . First published in 1923, it is a…

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You're smart. You're busy. You want to know how to write a media release . All you need is a nudge, jostle, or maybe a swift kick to help you get going. Enter Making the News , the premiere title in the Swift Kick Guides series of eBooks. The media release is a…

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Want to become famous and get world wide reconition for your talent and abilities now is your opportunity to shine! Show case your talent and get one whole year of Exposure on our Interactive Talent Platform.You will be viewed…

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An understanding of public relations is crucial to anyone who wants to advance their career. Written by Brian Salter, a leading expert on public relations as both a practitioner and a journalist, this book quickly teaches you the insider secrets you need to know…
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Public policy analysis has been an area of great interest in Political Science and Public Administration. The contributions of scholars like, Yehezkel Dror, Thomas Dye, Bruce Doern and others have helped to examine the style and approaches that have added to our…

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An exceptional business (or personal) brand goes beyond fancy words and advertising a repetitive motto. Brands go much deeper and create a relationship of trust and integrity, which can only happen if there is an underlying belief that puts the consumer (or other…

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The book world has changed dramatically thanks to the digital revolution. Now, anyone with a great book idea and the time to write it can become a published author. But what happens when your masterpiece goes out into the world? How do you make your book stand…
Kobo ebook | French

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L'auteur décrit cette nouvelle guerre de tranchées qui oppose les États-Unis au reste du monde et analyse les moyens à mettre en place pour: éliminer les déséquilibres et inégalités en matière de communication et d'information entre sur-informés du Nord et…

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This definitive text at several leading Universities and Colleges is journalism in reverse. It demystifies public affairs, starting with examining your news value and working through media lists, press releases, news conferences and keeping reporters coming back…

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The success of app stores has put dollar signs in the eyes of many app developers. Aside from the potential payoff in terms of app sales, high profile acquisitions of app developers continue to make headlines. If a single photo sharing app can go from zero…

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When it comes to communicating your message, advances in technology and the rise of social media have created a razor thin margin for error. Whether sitting down with “60 Minutes” – or just your weekly staff meeting – Breaking Through provides a road map for…

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The great economic downturn; tumultuous weather patterns; Ponzi schemes; Occupy protests; political uncertainty; flash mobs and mall melees make daily headlines. When you hear about catastrophic news, do you ever think about how an unanticipated event might…