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Die Digitalisierung der Kommunikation im Mittelstand: Auswirkungen von Marketing 4.0

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Das essential thematisiert vier zentrale Entwicklungen, die die Praxis und Theorie von Marketing und Unternehmenskommunikation prägen: Marketing 4.0, Mittelstandskommunikation, Marketing-Mix und die Annäherung von Marketing und PR, wie sie beispielsweise bei…
Public Policy and Development in Developing Nations: Selected Cases
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|October 7, 2015

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Public policy analysis has been an area of great interest in Political Science and Public Administration. The contributions of scholars like, Yehezkel Dror, Thomas Dye, Bruce Doern and others have helped to examine the style and approaches that have added to our…
How to do PR for a Startup (Public Relations For Startups)

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This publication will teach you the basics in How to do PR for a Startup. With step by step guides and instructions, you will not only have a better understanding, but gain valuable knowledge of what it entails to do PR for your Startup.
Crystallizing Public Opinion
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|April 7, 2015

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A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion . First published in 1923, it is a…
How to Capture Ideas and Create Compelling Content

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Three critical questions to get started. Five ways to capture ideas. Seven keys to create compelling content. Infinitely better results. Journalist and PR expert Rich Finlinson has written the ultimate guide to successful communication. Learn to creatively…
Public Relations: 2017, #1
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|July 30, 2017

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This is a Public Relations book designed for tertiary learning students and institutions
Media Whore: A Shockingly Simple Guide to Becoming Your Own Kickass Publicist

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"Why don’t I just hire a damn publicist?” Nobody can sell the idea of your creation better than you. If you’re a performer, athlete, entrepreneur, charity, small business owner, or entertainer of any kind, Media Whore contains vital information forged from over…
The Authority Guide to PR for Small Businesses: Use the power of public relations and the media to…

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Get media coverage and grow your business through PR with this practical guide. Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don’t, your competitors will. This Authority Guide shows you how…
Internacionalização e Intercâmbio

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A internacionalização das universidades é tão antiga quanto elas mesmas. Desde sua origem ocidental, como local de agregação e de confluência de indivíduos em busca de sistematização de estudos, foi ponto de encontro de pessoas de muitos países em busca do…
Quick Guide Social Relations: PR-Arbeit mit Bloggern und anderen Multiplikatoren im Social Web

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Dieses Buch zeigt, wie PR-Schaffende erfolgreich mit Bloggern und anderen einflussreichen Akteuren des Social Webs interagieren können. Die Autoren bieten in diesem Quick Guide einen schnellen und direkt anwendbaren Zugang zu den neuen Kommunikationsregeln im…
Interne Kommunikation in agilen Unternehmen: Eine Einführung
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|January 9, 2017

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Das essential liefert eine Einführung in das Agilitätskonzept insbesondere als Organisations-, Führungs- und Kommunikationskonzept und definiert den Beitrag der internen Kommunikation im Rahmen dieses Konzepts neu. Im Hinblick auf agile Organisationen legen die…
Due Diligence in der Unternehmenskommunikation: Mit den richtigen Fragen zum Kommunikationserfolg

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Dieses essential zeigt Ihnen, wie Sie anhand von zehn Prüfbausteinen die Kommunikationsqualität und -effizienz in Ihrem Unternehmen überprüfen können. Das systematische Selbstaudit versetzt Sie in die Lage, die Leistungsfähigkeit der Kommunikation sowie das…