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Die Digitalisierung der Kommunikation im Mittelstand: Auswirkungen von Marketing 4.0

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Das essential thematisiert vier zentrale Entwicklungen, die die Praxis und Theorie von Marketing und Unternehmenskommunikation prägen: Marketing 4.0, Mittelstandskommunikation, Marketing-Mix und die Annäherung von Marketing und PR, wie sie beispielsweise bei…
Crystallizing Public Opinion
Kobo ebook

|April 7, 2015

$9.89 online

$11.99

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A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion . First published in 1923, it is a…
Relatiile publice: principii si strategii

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Rezultat al unei activitati didactice universitare lucrarea defineste conceptele si principiile fundamentale ale relatiilor publice organizarea sistemului mass-media si tehnicile de lucru specifice comunicarii cu presa scrisa si audiovizuala de la intocmirea…
Pr In A Week
Paperback

|June 21, 2016

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Brilliant PR just got easier You are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting…
THE MILITARY AND PUBLIC RELATIONS – Issues, Strategies and Challenges

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Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world. In same manner, its relevance and utility as tool of…
Media Whore: A Shockingly Simple Guide to Becoming Your Own Kickass Publicist

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"Why don’t I just hire a damn publicist?” Nobody can sell the idea of your creation better than you. If you’re a performer, athlete, entrepreneur, charity, small business owner, or entertainer of any kind, Media Whore contains vital information forged from over…
Public Relations: 2017, #1
Kobo ebook

|July 30, 2017

$6.22

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This is a Public Relations book designed for tertiary learning students and institutions
How to Capture Ideas and Create Compelling Content

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Three critical questions to get started. Five ways to capture ideas. Seven keys to create compelling content. Infinitely better results. Journalist and PR expert Rich Finlinson has written the ultimate guide to successful communication. Learn to creatively…
Reputation Management für CEOs: Wie Top-Manager ihren guten Ruf sichern können

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Dieses essential hilft Top-Managern und Kommunikationsverantwortlichen, die Manager-Reputation systematisch und konsequent zu sichern und weiterzuentwickeln. Ziel dieses Praxisleitfadens ist es, personenbezogene Reputationsfehler oder Widersprüche im Auftritt zu…
Interne Kommunikation in agilen Unternehmen: Eine Einführung
Kobo ebook | German

|January 9, 2017

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Das essential liefert eine Einführung in das Agilitätskonzept insbesondere als Organisations-, Führungs- und Kommunikationskonzept und definiert den Beitrag der internen Kommunikation im Rahmen dieses Konzepts neu. Im Hinblick auf agile Organisationen legen die…
The Authority Guide to PR for Small Businesses: Use the power of public relations and the media to…

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Get media coverage and grow your business through PR with this practical guide. Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don’t, your competitors will. This Authority Guide shows you how…
Internacionalização e Intercâmbio

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A internacionalização das universidades é tão antiga quanto elas mesmas. Desde sua origem ocidental, como local de agregação e de confluência de indivíduos em busca de sistematização de estudos, foi ponto de encontro de pessoas de muitos países em busca do…