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Get Noticed, Grow Your Brand, Gain Market Share It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from…

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Este libro rompe con la engañosa dependencia que plantean las interpretaciones lineales del pasado, para ofrecer una visión amplia y a largo plazo del desarrollo y la institucionalización de las estra­tegias y las técnicas de comunicación estratégica, y de las…

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The Internet is an overwhelming cacophony, each brand fighting to rise… ABOVE THE NOISE Based on digital public relations tactics to grow your internet marketing skills, resulting in more online visibility and influence, this book will help you launch an…

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In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations…

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Lo que no se comunica no existe, o existe solamente para unos pocos. Por eso es importante que las organizaciones cuenten con una estrategia de relaciones públicas para darse a conocer. Sin descuidar los medios tradicionales, esta estrategia ha de tener en cuenta…

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The foolproof guide to damage control from the "masters of disaster" Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the…
Kobo ebook | French

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Associés tantôt à des manipulateurs d’opinion, tantôt à des doreurs d’image, les professionnels des relations publiques souffrent de leur mauvaise réputation. Accusés de masquer la vérité au profit de l’organisation qui les emploie et, par conséquent, au…
Kobo ebook

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Take the time first to understand who you are and everything else will fall into place. Define Yourself is a practical guide for developing and managing a powerful, compelling and enduring personal brand. It cuts through the jargon and confusion around what…
Kobo ebook | Dutch

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NOS-verslaggever en mediatrainer wijlen Willem Bemboom schreef dit standaardwerk in de jaren negentig. Deze handige en uiterst praktische gids voor het zo doeltreffend mogelijk omgaan met de media is recent geactualiseerd door politiek verslaggever en voormalig…
Kobo ebook | Spanish

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Hoy, más que nunca, en el mundo de los negocios es vital contar con una red de contactos que pueda ser efectiva en el momento de buscar nuevas oportunidades de crecimiento laboral. El auge de las redes sociales especializadas en establecer relaciones…
Kobo ebook | Spanish

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Este libro es una publicación estimulante e innovadora que explora diez grandes obras de pensadores y oradores reconocidos, con un impacto intelectual, práctico y global. Estas obras son en su mayoría un precedente significativo de las relaciones públicas en…
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The Little Red Book of PR Wisdom, by Walkley Award-winning journalist and public relations practitioner Brian Johnson, draws on decades of experience from both sides of the media fence. This unique and acclaimed book is set to become the essential touchstone for…