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La investigación de mercados es el proceso de recopilación, procesamiento y análisis de datos e información, respecto a temas relacionados con el mercadeo. En este sentido el contenido de este libro se adapta a la propia definición sobre investigación de…

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Dan Kaufman has seen what does and doesn’t work when it comes to how PR deals with the media – after all, he’s been an editor and a journalist across newspapers, magazines and online for over 17 years. He's read the PR textbooks and thinks they're…

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Este libro rompe con la engañosa dependencia que plantean las interpretaciones lineales del pasado, para ofrecer una visión amplia y a largo plazo del desarrollo y la institucionalización de las estra­tegias y las técnicas de comunicación estratégica, y de las…

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The foolproof guide to damage control from the "masters of disaster" Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the…

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Information-packed lessons for business and community leaders to get your message across and shine with the media! Do you want to become an effective media spokesperson for your business, organization or community group? Six-Word Lessons on Winning with Today’s…

Kobo ebook | French

$14.99

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Associés tantôt à des manipulateurs d’opinion, tantôt à des doreurs d’image, les professionnels des relations publiques souffrent de leur mauvaise réputation. Accusés de masquer la vérité au profit de l’organisation qui les emploie et, par conséquent, au…

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Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your fame, wealth and success through the media! You will…

Kobo ebook | French

$13.99

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Quels sont la place et le rôle des relations publiques auprès des organisations ? Même si la question a maintes fois été posée, il convient d’y réfléchir encore puisque certaines antinomies persistent entre la théorie et la pratique. L’adhésion d’une majorité de…

Kobo ebook | Spanish

$10.20

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El acto de hablar en público es el máximo nivel que la comunicación dispone para aquellos/as que quieran transmitir un mensaje, vender sus proyectos o persuadir a quiénes les escuchan. Es una habilidad clave para afrontar con éxito los retos laborales y una…

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Profound, entertaining, even irreverent observations about public opinion, PR and advertising. Written by a veteran corporate communications executive recently featured in Business Insider and American Banker. As a communications executive, Harvey Radin was…

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Lo que no se comunica no existe, o existe solamente para unos pocos. Por eso es importante que las organizaciones cuenten con una estrategia de relaciones públicas para darse a conocer. Sin descuidar los medios tradicionales, esta estrategia ha de tener en cuenta…

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Corporations large and small, political figures, artists, and organizations: all of them need public relations to make their products or services known, to stimulate interest in a brand name, or to build the right image. As a result, recognition of the importance…