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Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best…

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This handbook is a useful companion piece to Lorraine's Audio CD How to Communicate to Any Audience . To rely on content alone for effective communicate is inadequate. It is the synergy between speaker and audience that is most compelling. How can a presenter…

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The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is…