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Are you an Expert, Author, Practitioner, Entrepreneur, or would you like to write a book or develop a heart-centred business? Would you like to grow your business or attract more visibility for the authentic work you do? If you have a passion and a purpose, a…
Kobo ebook | Spanish

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El acto de hablar en público es el máximo nivel que la comunicación dispone para aquellos/as que quieran transmitir un mensaje, vender sus proyectos o persuadir a quiénes les escuchan. Es una habilidad clave para afrontar con éxito los retos laborales y una…

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La investigación de mercados es el proceso de recopilación, procesamiento y análisis de datos e información, respecto a temas relacionados con el mercadeo. En este sentido el contenido de este libro se adapta a la propia definición sobre investigación de…

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Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your fame, wealth and success through the media! You will…

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Get Noticed, Grow Your Brand, Gain Market Share It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from…

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The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human…

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Lo que no se comunica no existe, o existe solamente para unos pocos. Por eso es importante que las organizaciones cuenten con una estrategia de relaciones públicas para darse a conocer. Sin descuidar los medios tradicionales, esta estrategia ha de tener en cuenta…
Kobo ebook | Spanish

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$15.73

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• Los eventos son servicios • El planeamiento estratégico y operativo • Segmentación del mercado • Investigando nuestro mercado • Producto/Servicio • Plaza • Precio • Promoción y comunicación • Cómo ser exitoso.

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The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.
Kobo ebook | German

$14.19 online

$18.43

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Dieses Buch beschreibt anhand konkreter Beispiele das Entstehen einer Krise, wie man ihr vorbeugen und wie man sie zum eigenen Vorteil nutzen kann. Die Autorinnen erläutern, wie man sich mit Krisenpotenzialen auseinandersetzt und sich darauf vorbereitet, im Fall…

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Dan Kaufman has seen what does and doesn’t work when it comes to how PR deals with the media – after all, he’s been an editor and a journalist across newspapers, magazines and online for over 17 years. He's read the PR textbooks and thinks they're…
Kobo ebook | Dutch

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NOS-verslaggever en mediatrainer wijlen Willem Bemboom schreef dit standaardwerk in de jaren negentig. Deze handige en uiterst praktische gids voor het zo doeltreffend mogelijk omgaan met de media is recent geactualiseerd door politiek verslaggever en voormalig…