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Lo que no se comunica no existe, o existe solamente para unos pocos. Por eso es importante que las organizaciones cuenten con una estrategia de relaciones públicas para darse a conocer. Sin descuidar los medios tradicionales, esta estrategia ha de tener en cuenta…

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Get Noticed, Grow Your Brand, Gain Market Share It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from…

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Are you an Expert, Author, Practitioner, Entrepreneur, or would you like to write a book or develop a heart-centred business? Would you like to grow your business or attract more visibility for the authentic work you do? If you have a passion and a purpose, a…

Pros and Cons

by Jody Lynn Nye

|November 17, 2016

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Attending your first convention as a professional writer? Don’t know what opportunities are out there for you? How do you get invited? How do you approach editors? How do you deal with fans who love your book and those who haven’t read it yet? Jody Lynn Nye and…

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The Internet is an overwhelming cacophony, each brand fighting to rise… ABOVE THE NOISE Based on digital public relations tactics to grow your internet marketing skills, resulting in more online visibility and influence, this book will help you launch an…

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The foolproof guide to damage control from the "masters of disaster" Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the…
Kobo ebook | French

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Associés tantôt à des manipulateurs d’opinion, tantôt à des doreurs d’image, les professionnels des relations publiques souffrent de leur mauvaise réputation. Accusés de masquer la vérité au profit de l’organisation qui les emploie et, par conséquent, au…
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As relações públicas experimentam hoje um incrível momento. As pessoas têm mais acesso à tecnologia, criam expectativas de retorno comunicativo por parte das organizações e têm espaço e autonomia para se manifestar e desenvolver conteúdo, criando outra demanda…

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Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected…
Kobo ebook | Spanish

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• Los eventos son servicios • El planeamiento estratégico y operativo • Segmentación del mercado • Investigando nuestro mercado • Producto/Servicio • Plaza • Precio • Promoción y comunicación • Cómo ser exitoso.
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Take the time first to understand who you are and everything else will fall into place. Define Yourself is a practical guide for developing and managing a powerful, compelling and enduring personal brand. It cuts through the jargon and confusion around what…
Kobo ebook | German

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Dieses Buch beschreibt anhand konkreter Beispiele das Entstehen einer Krise, wie man ihr vorbeugen und wie man sie zum eigenen Vorteil nutzen kann. Die Autorinnen erläutern, wie man sich mit Krisenpotenzialen auseinandersetzt und sich darauf vorbereitet, im Fall…