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From POW to CEO picks up Loet Velmans’s story at the end of World War II, when, as a newly liberated prisoner of war, he returned from the Far East to Europe, and shortly thereafter set out for the United States, newly married and with no immediate job prospects.…read more

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Associés tantôt à des manipulateurs d’opinion, tantôt à des doreurs d’image, les professionnels des relations publiques souffrent de leur mauvaise réputation. Accusés de masquer la vérité au profit de l’organisation qui les emploie et, par conséquent, au…read more

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The Caterpillar Factory offers a unique insider’s account of the approach, skills and processes needed to build a successful career in today’s booming PR business. It sets out the links in the PR business chain, from the basic consultancy model to winning new…read more

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The objective of the study is to analyze Chinese human rights issues in the implementation of obligations in the fields of Chinese national labor laws and the incorporation of international labor law standards in the domestic legal order. The study has undertaken…read more

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Take the time first to understand who you are and everything else will fall into place. Define Yourself is a practical guide for developing and managing a powerful, compelling and enduring personal brand. It cuts through the jargon and confusion around what…read more

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Profound, entertaining, even irreverent observations about public opinion, PR and advertising. Written by a veteran corporate communications executive recently featured in Business Insider and American Banker. As a communications executive, Harvey Radin was…read more

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In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is…read more

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Este libro rompe con la engañosa dependencia que plantean las interpretaciones lineales del pasado, para ofrecer una visión amplia y a largo plazo del desarrollo y la institucionalización de las estra­tegias y las técnicas de comunicación estratégica, y de las…read more

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La investigación de mercados es el proceso de recopilación, procesamiento y análisis de datos e información, respecto a temas relacionados con el mercadeo. En este sentido el contenido de este libro se adapta a la propia definición sobre investigación de…read more

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Media Savvy, Media Success! is a helpful guide by an experienced former reporter. Steve Busalacchi has spent more than 25 years working in and with the news media, and has important insights into how people can best leverage their interviews.read more

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The foolproof guide to damage control from the "masters of disaster" Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the…read more

Guerrilla P.R.

by Michael Levine

|October 6, 2009

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The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.read more