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The Caterpillar Factory offers a unique insider’s account of the approach, skills and processes needed to build a successful career in today’s booming PR business. It sets out the links in the PR business chain, from the basic consultancy model to winning new…

Kobo ebook | Spanish

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Hoy, más que nunca, en el mundo de los negocios es vital contar con una red de contactos que pueda ser efectiva en el momento de buscar nuevas oportunidades de crecimiento laboral. El auge de las redes sociales especializadas en establecer relaciones…

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Corporations large and small, political figures, artists, and organizations: all of them need public relations to make their products or services known, to stimulate interest in a brand name, or to build the right image. As a result, recognition of the importance…

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You probably have a web site, blog, and a LinkedIn profile. If you are on the leading edge, you are on Facebook, and have posted videos on YouTube. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine…

Kobo ebook | French

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Associés tantôt à des manipulateurs d’opinion, tantôt à des doreurs d’image, les professionnels des relations publiques souffrent de leur mauvaise réputation. Accusés de masquer la vérité au profit de l’organisation qui les emploie et, par conséquent, au…

Persuasión

by Dave Lakhani

|June 29, 2016

Kobo ebook | Spanish

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¿Sabía que el resultado de las situaciones más persuasivas viene ya determinado antes de que pronuncie una sola palabra? Es posible que usted sepa vender, pero probablemente nunca nadie le haya enseñado a convencer. Este libro desglosa el proceso de persuasión en…

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In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations…

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Lo que no se comunica no existe, o existe solamente para unos pocos. Por eso es importante que las organizaciones cuenten con una estrategia de relaciones públicas para darse a conocer. Sin descuidar los medios tradicionales, esta estrategia ha de tener en cuenta…

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From POW to CEO picks up Loet Velmans’s story at the end of World War II, when, as a newly liberated prisoner of war, he returned from the Far East to Europe, and shortly thereafter set out for the United States, newly married and with no immediate job prospects.…

Kobo ebook | Spanish

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Este libro es una publicación estimulante e innovadora que explora diez grandes obras de pensadores y oradores reconocidos, con un impacto intelectual, práctico y global. Estas obras son en su mayoría un precedente significativo de las relaciones públicas en…

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Dan Kaufman has seen what does and doesn’t work when it comes to how PR deals with the media – after all, he’s been an editor and a journalist across newspapers, magazines and online for over 17 years. He's read the PR textbooks and thinks they're…

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Get Noticed, Grow Your Brand, Gain Market Share It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from…