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Kobo ebook | Spanish

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El acto de hablar en público es el máximo nivel que la comunicación dispone para aquellos/as que quieran transmitir un mensaje, vender sus proyectos o persuadir a quiénes les escuchan. Es una habilidad clave para afrontar con éxito los retos laborales y una…
Kobo ebook | Spanish

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• Los eventos son servicios • El planeamiento estratégico y operativo • Segmentación del mercado • Investigando nuestro mercado • Producto/Servicio • Plaza • Precio • Promoción y comunicación • Cómo ser exitoso.
Kobo ebook | German

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Dieses Buch beschreibt anhand konkreter Beispiele das Entstehen einer Krise, wie man ihr vorbeugen und wie man sie zum eigenen Vorteil nutzen kann. Die Autorinnen erläutern, wie man sich mit Krisenpotenzialen auseinandersetzt und sich darauf vorbereitet, im Fall…

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Este libro rompe con la engañosa dependencia que plantean las interpretaciones lineales del pasado, para ofrecer una visión amplia y a largo plazo del desarrollo y la institucionalización de las estra­tegias y las técnicas de comunicación estratégica, y de las…

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The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to…

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The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.
Kobo ebook | Spanish

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El acto de hablar en público es el máximo nivel que la comunicación dispone para aquellos/as que quieran transmitir un mensaje, vender sus proyectos o persuadir a quiénes les escuchan. Es una habilidad clave para afrontar con éxito los retos laborales y una…

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The Internet is an overwhelming cacophony, each brand fighting to rise… ABOVE THE NOISE Based on digital public relations tactics to grow your internet marketing skills, resulting in more online visibility and influence, this book will help you launch an…
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The Little Red Book of PR Wisdom, by Walkley Award-winning journalist and public relations practitioner Brian Johnson, draws on decades of experience from both sides of the media fence. This unique and acclaimed book is set to become the essential touchstone for…

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Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your fame, wealth and success through the media! You will…

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Profound, entertaining, even irreverent observations about public opinion, PR and advertising. Written by a veteran corporate communications executive recently featured in Business Insider and American Banker. As a communications executive, Harvey Radin was…
Kobo ebook | French

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Quels sont la place et le rôle des relations publiques auprès des organisations ? Même si la question a maintes fois été posée, il convient d’y réfléchir encore puisque certaines antinomies persistent entre la théorie et la pratique. L’adhésion d’une majorité de…