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Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best…

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The Internet is an overwhelming cacophony, each brand fighting to rise… ABOVE THE NOISE Based on digital public relations tactics to grow your internet marketing skills, resulting in more online visibility and influence, this book will help you launch an…

Persuasión

by Dave Lakhani

|June 29, 2016

Kobo ebook | Spanish

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¿Sabía que el resultado de las situaciones más persuasivas viene ya determinado antes de que pronuncie una sola palabra? Es posible que usted sepa vender, pero probablemente nunca nadie le haya enseñado a convencer. Este libro desglosa el proceso de persuasión en…

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Lo que no se comunica no existe, o existe solamente para unos pocos. Por eso es importante que las organizaciones cuenten con una estrategia de relaciones públicas para darse a conocer. Sin descuidar los medios tradicionales, esta estrategia ha de tener en cuenta…
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This handbook is a useful companion piece to Lorraine's Audio CD How to Communicate to Any Audience . To rely on content alone for effective communicate is inadequate. It is the synergy between speaker and audience that is most compelling. How can a presenter…

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In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations…

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Get Noticed, Grow Your Brand, Gain Market Share It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from…
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The objective of the study is to analyze Chinese human rights issues in the implementation of obligations in the fields of Chinese national labor laws and the incorporation of international labor law standards in the domestic legal order. The study has undertaken…
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Media Savvy, Media Success! is a helpful guide by an experienced former reporter. Steve Busalacchi has spent more than 25 years working in and with the news media, and has important insights into how people can best leverage their interviews.

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Kobo ebook | German

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Dieses Buch bietet Ihnen einen knappen und präzisen Überblick zu den wichtigsten unternehmerischen Herausforderungen sowie Chancen und Risiken in Bezug auf Social Media. Unabhängig davon, welche Art und Größe von Unternehmen oder Abteilung Sie leiten, ob Sie…

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The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human…