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Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best…read more

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Hoy, más que nunca, en el mundo de los negocios es vital contar con una red de contactos que pueda ser efectiva en el momento de buscar nuevas oportunidades de crecimiento laboral. El auge de las redes sociales especializadas en establecer relaciones…read more

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The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human…read more

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La investigación de mercados es el proceso de recopilación, procesamiento y análisis de datos e información, respecto a temas relacionados con el mercadeo. En este sentido el contenido de este libro se adapta a la propia definición sobre investigación de…read more

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Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your fame, wealth and success through the media! You will…read more

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Un evento es una actividad pública y social, que para las organizaciones, instituciones y personas son actos no habituales. Estos encuentros promueven el contacto con los públicos de la organización y ponen en juego la fortaleza de las acciones corporativas de la…read more

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Are you an Expert, Author, Practitioner, Entrepreneur, or would you like to write a book or develop a heart-centred business? Would you like to grow your business or attract more visibility for the authentic work you do? If you have a passion and a purpose, a…read more

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360 Degrees of Success is furnishing simple, effective and user friendly tools you can tailor into your personal, professional---business life and create your success at any age or time.read more

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Media Savvy, Media Success! is a helpful guide by an experienced former reporter. Steve Busalacchi has spent more than 25 years working in and with the news media, and has important insights into how people can best leverage their interviews.read more

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The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.read more

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The objective of the study is to analyze Chinese human rights issues in the implementation of obligations in the fields of Chinese national labor laws and the incorporation of international labor law standards in the domestic legal order. The study has undertaken…read more

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El acto de hablar en público es el máximo nivel que la comunicación dispone para aquellos/as que quieran transmitir un mensaje, vender sus proyectos o persuadir a quiénes les escuchan. Es una habilidad clave para afrontar con éxito los retos laborales y una…read more