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Written by the features editor of the leading UK weekly for PR professionals, PRWeek and featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.…

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Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected…

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PR has always been demanding. With expectations of lightning-fast responses, today's consumers, vendors and general public all make it challenging to manage and control corporate messaging and PR. Surely you have heard somebody promoting social media as a silver…

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Este libro aborda la metodología de la planificación estratégica aplicada a las Relaciones Públicas y pretende ser una carta de navegación que oriente al lector sobre cómo llevar a cabo un proceso estratégico desarrollado desde la función directiva de una…

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Este libro aborda la metodología de la planificación estratégica aplicada a las Relaciones Públicas y pretende ser una carta de navegación que oriente al lector sobre cómo llevar a cabo un proceso estratégico desarrollado desde la función directiva de una…

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Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn…

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In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is…

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The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database…

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$19.58

save 22%

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How do you create a hot personal brand and have customers for life? What is the key to making your brand synonymous with success? 'Red Fire Branding' focuses on how to implement branding techniques to make your brand sizzle and your name unforgettable.In 'Red…

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Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the worlds best companies.Ideas provide the fuel for individuals and companies to create…

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Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best…

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Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious…