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Straight Talk About Public Relations
Kobo ebook

|June 13, 2017

$19.19 online

$23.97

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Straight Talk About Public Relations is for those who want to learn the essentials of PR, including how to write a compelling press release, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, engage audiences…
Integração regional na América Latina: O papel do Estado nas políticas públicas para o…

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Este é um livro necessário. O conhecimento sobre os vários aspectos que fazem parte do processo de integração da América Latina é uma condição essencial para compreender as possíveis alternativas de desenvolvimento sustentado e socialmente justo para cada país de…
Casos de estudio de relaciones públicas

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La Colección Dircom acoge por segunda vez una obra colectiva en la que diversos autores, de procedencias también diversas, comparten el común denominador de ser especialistas en un campo específico de la comunicación: las relaciones públicas. El objetivo…
#SOCIAL MEDIA PR tweet Book01
Kobo ebook

|May 5, 2011

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PR has always been demanding. With expectations of lightning-fast responses, today's consumers, vendors and general public all make it challenging to manage and control corporate messaging and PR. Surely you have heard somebody promoting social media as a silver…
Pitch Perfect: How to Say It Right the First Time, Every Time

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Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get…
Public Relations: Beginners Guide
Kobo ebook

|December 1, 2012

$15.69

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Public Relations - Beginners Guide is an ideal resource for anyone who is looking to promote their business, their products and services and themselves through the media. This detailed E-book offers tips and strategies that will help you understand how the media…
Spin Sucks: Communication and Reputation Management in the Digital Age
Kobo ebook

|February 20, 2014

$17.09 online

$21.30

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Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn…
Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve

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An accessible and insightful PR guide from a top adviser to the rich and powerful Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity…
La recherche en communication: Un atout pour les campagnes sociales

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Comment être efficace lorsqu'il s'agit de joindre la population pour parler de santé publique ?. C'est dans la perspective de soutenir les campagnes sociales que l'auteure démontre, à partir d'exemples concrets, comment et pourquoi la recherche scientifique…
L'écriture de presse
Kobo ebook | French

|February 23, 2011

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Sous ses images et les faits qu'il rapporte, le discours journalistique est porteur d'une symbolique qui échappe aux lecteurs néophytes. Cette réédition d'une œuvre, à la fois technique et philosophique, présente une mise en lecture enrichie d'une méthode…
Red Fire Branding
Kobo ebook

|March 9, 2010

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How do you create a hot personal brand and have customers for life? What is the key to making your brand synonymous with success? 'Red Fire Branding' focuses on how to implement branding techniques to make your brand sizzle and your name unforgettable.In 'Red…
COMUNICACAO NAS ORGANIZACOES
Kobo ebook

|June 8, 2015

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$22.66

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Partindo da tese de que a comunicação exerce um extraordinário poder para o equilíbrio, o desenvolvimento e a expansão das organizações, Gaudêncio Torquato discute conceitos fundamentais para a boa comunicação nas empresas - sejam elas públicas ou privadas -,…