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Public Relations: Beginners Guide
Kobo ebook

|December 1, 2012

$15.69

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Public Relations - Beginners Guide is an ideal resource for anyone who is looking to promote their business, their products and services and themselves through the media. This detailed E-book offers tips and strategies that will help you understand how the media…
The Business of Persuasion: Harold Burson on Public Relations

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Much as Ogilvy wrote the bible on advertising, Burson has written the must-read book for the public relations industry. Harold Burson, described by PR Week as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry…
Public Relations For Dummies
Kobo ebook

|March 3, 2011

$15.99

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Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best…
Straight Talk About Public Relations: What You Think You Know Is Wrong

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Straight Talk About Public Relations is for those who want to learn the essentials of PR, including how to write a compelling press release, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, engage audiences…
Casos de estudio de relaciones públicas

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La Colección Dircom acoge por segunda vez una obra colectiva en la que diversos autores, de procedencias también diversas, comparten el común denominador de ser especialistas en un campo específico de la comunicación: las relaciones públicas. El objetivo…
Integração regional na América Latina: O papel do Estado nas políticas públicas para o…

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Este é um livro necessário. O conhecimento sobre os vários aspectos que fazem parte do processo de integração da América Latina é uma condição essencial para compreender as possíveis alternativas de desenvolvimento sustentado e socialmente justo para cada país de…
100 Great PR Ideas: From leading companies around the world
Kobo ebook

|October 1, 2009

$17.09 online

$21.30

save 19%

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Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the worlds best companies.Ideas provide the fuel for individuals and companies to create…
Les racines communicationnelles du Web
Kobo ebook | French

|April 22, 2011

$17.99

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Cet ouvrage propose un survol des principales contributions des chercheurs en communication au cours de la première décennie du Web. Le lecteur y trouvera des informations sur une foule de sujets tels les normes heuristiques, les critères ergonomiques, les…
Spin Sucks: Communication and Reputation Management in the Digital Age
Kobo ebook

|February 20, 2014

$17.09 online

$21.30

save 19%

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Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn…
Pitch Perfect: How to Say It Right the First Time, Every Time

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Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get…
Créez des liens authentiques grâce à la PNL
Kobo ebook | French

|April 23, 2012

$17.99

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Y a-t-il des gens à la maison, au travail ou dans votre vie sociale avec qui la communication s'avère tout simplement impossible? Vous dites une chose, et ils en saisissent une autre. Vous n'arrivez pas à vous comprendre, sans vraiment savoir pourquoi. Créez des…
The Fundamentals of Public Relations: A Practical Overview Of The Art and Business of Public…

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The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are…