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Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions

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Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to…
Crisis Communication in Canada
Kobo ebook

|October 25, 2017

$22.39 online

$27.95

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Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and…
21st Century Secrets to Effective PR
Kobo ebook

|October 4, 2017

$24.99

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The internet has made the possibility of sharing information about others and their products and services more readily available at significantly less cost than any other form of media exposure. Today's PR, though, is different from the PR of years gone by.…
Bürgerkommunikation auf Augenhöhe: Wie Behörden und öffentliche Verwaltung verständlich…

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Dieses Buch zeigt, wie Behörden und Verwaltungen verständlich, respektvoll und zielführend mit den Bürgern ihrer Stadt oder Gemeinde kommunizieren können. Die Autoren geben wertvolle Denkanstöße, um den Dialog von Grund auf zu verbessern und auf Augenhöhe zu…
Storytelling: Geschichten für das Marketing und die PR-Arbeit entwickeln

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Regeln für packende Geschichten, die Kunden faszinieren und über die sie gerne sprechen Menschen wenden sich gerne Geschichten zu. Geschichten sind spannend, sie überraschen und faszinieren, bringen uns zum Träumen, zum Lachen oder zum Weinen; Geschichten…
RELACOES PUBLICAS COMUNITARIAS
Kobo ebook

|March 19, 2007

$21.99 online

$27.41

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Atualmente é possível falar de relações públicas comunitárias, atividade comprometida com os interesses dos segmentos sociais organizados ou com o interesse público. O profissional que quer trabalhar pela mudança social precisa adotar princípios libertadores na…
Ultimate Guide to Twitter for Business: Generate Quality Leads Using Only 140 Characters, Instantly…

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Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can…
Fail: omgaan met kritiek op internet
Kobo ebook | Dutch

|May 21, 2013

$20.59 online

$25.64

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Een boze tweet of een vernietigende reactie op Facebook en je reputatie staat op het spel. Met de opkomst van internet en sociale media klinkt het klagen van kritische klanten steeds luider. Met hun nieuw verworven macht pikken ontevreden klanten steeds minder:…
EVENTS²: How to organize a successful event?

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EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host…
Secrets of Great Public Speakers Exposed!
Kobo ebook

|September 16, 2011

$23.93

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IN THIS BOOK YOU WILL DISCOVER... Why the ability to communicate in public is critical to your success. The essential skills all successful speakers have in common. How to overcome fear and project confidence to your audience. How to plan and structure a…
Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them

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This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts…
Public Relations: A Practical Approach
Kobo ebook

|August 21, 2007

$23.99 online

$29.99

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Presents & positions the strategic roles and functions of Public Relations within general Marketing and Business objectives Illustrates new examples, case studies, quotations, and current trends from established practices in Ireland Introduces all specialist…
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