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With the proliferation of round-the-clock media, communicators have more opportunities than ever to find themselves "in the news." Yet today's communicators come from diverse backgrounds and are not always equipped to deal with evolving practices and technology.…

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"Excellent advice."-- Public Relations Quarterly Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now,…

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"PR is about managing the flow of information between you (or your business) and the public. That's all there is to it. These days, the flow is not one-way. You ping and stuff comes back. Some people are handling this two-way information flow better than others."…

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To all corporate executives: Warning! There are now thousands of aggressive, ambitious young journalists out there who desperately want to become the next Bob Woodward, the next Mike Wallace or the next Seymour Hersh. They want to get there quick. They want to…

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Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your fame, wealth and success through the media! You will…

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What Did Jesus Drive, Is mostly about crises in the car industry, but then it's so much bigger! It's about being on the front-line of one crisis after another, offering incredible insight in what to do and not do when the "you know what" hits the fan. It's not…

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Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: How to ensure your story will be chosen as today's news How to gain credibility and achieve effective coverage How to better…

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For small organizations, public relations may feel like a luxury to be indulged in at some point in the distant future. Author Jennifer Farmer argues you don?t need a multi-million dollar budget to have a successful public relations program. The key is to…

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Overflowing with field-tested entrepreneurial know-how, this informative guide decodes the intimidating world of promotion while addressing the questions that most often paralyze those new to publicity--"What if I am too late? What if no one likes my product? How…

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Written by the features editor of the leading UK weekly for PR professionals, PRWeek and featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.…

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Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious…